Leading food producer and manufacturer QV Foods has re-launched its Inspire brand in supermarket giant Asda.
Leeds based brand agency, Space, worked with QV Foods to develop a new brand strategy for the brand. This work has led QV to develop of a new range of excellent products. Space has subsequently developed the new look and feel for the brand as well as marketing collateral, including packaging.
Richard Groom, a director at Space, said: “Once we had worked together on the overall strategy for the brand, QV gave us a freehand hand to come up with something that would impress not only them but importantly, shoppers.
“I think the work is not only impressive but gives an instant feel that the product is great quality – that’s job number one done as the products speak for themselves in the eating!”
He added: “The QV and Space teams have had some real inspiration for the Inspire range and have delivered something that we are sure consumers will love.”
QV Foods is Lincolnshire-based and prides itself on putting quality and innovation at the heart of its operations.
Mark Allmond, QV’s head of sales, explained: “We believe our strategy and creative work with Space has been invaluable and also brought an image that really sets the Inspire range apart from anything else being offered on the shelves. After a good launch, I am confident the sales will go from strength to strength.”
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For more information, or images, contact Richard Groom on 01937 541 622.
Brand Strategy, Design and Digital
Space is an integrated brand agency offering brand, digital, retail environment and brand experience expertise.
We were created with the single ambition of marrying exellent brand strategy with great design.
Whatever the project our aim is to inspire and delight our clients, foster lasting relationships and work with them to create compelling connections with their audiences.