Companion Consultancy

Simplyhealth to partner with Felcana to use digital technology to improve outcomes for pets and practices

Press release   •   Nov 23, 2018 08:45 GMT

Simplyhealth and Felcana have announced that they are to collaborate as strategic partners. Simplyhealth’s expertise in preventive health plans will support the efforts of Felcana’s team of veterinary surgeons, data scientists and engineers, with a view to understanding how pet health plans can support the development of its state-of-the-art digital platforms and technologies.

Sally Clarke, Director of Vets at Simplyhealth, says, “It is important for Simplyhealth to be at the forefront of innovation, especially innovation that has the potential to produce a paradigm shift within the profession. We’re excited to be playing our part in collaboration with the Felcana team, to ensure veterinary practices can make the most of this opportunity.”

The collaboration will focus on how digital technology can detect and track variances in behaviour and activity and identify how data can be acted upon to improve pet health and welfare.

Dr. James Andrews, CEO of Felcana, commented, “We are very excited to partner with such a digitally engaged company like Simplyhealth Professionals to deliver our combined mission to improve animal health and welfare. There is huge potential in the veterinary profession for the use of sophisticated digital innovations to support clinicians.”

Veterinary professionals recognise the benefits when pets are able to present to the practice at an early stage of a disease. Unfortunately for clients it can be difficult to recognise subtle changes in a pet’s behaviour or wellness which often means that pets present much later in the disease process. It’s anticipated that this new technology will allow over 90% of health issues to be predicted or detected at an early stage, facilitating early intervention and as a result, generating more positive outcomes.

Felcana’s Digital Pet Health Platform uses a bespoke modelling process which revolutionises how owners monitor their dog and cat health. Through complex scientific algorithms, which can interpret a pet’s behavioural patterns such as drinking, eating and sleeping, owners are now able to track their pets needs through their smart phones. This technology is hoped to provide effective relief to conditions, such as arthritis, diabetes and kidney failure, at an earlier stage to minimise the pain for the animal. Felcana have collaborated with the Royal Veterinary College to combine their expertise in a range of exciting pet wearable health projects and enhance the levels of data related to tracking behaviours, habits and activities.

Sally notes that making sure that pet owners can connect with their vet to help them interpret the significance of the data is critically important and practices must also be familiar with the technology to allow them to draw the right conclusions, “We will support both parties and help them work together to improve and maintain pet health. Our teams are very excited to be working with Felcana and its new digital technologies and making a positive contribution to the future development of the profession.

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About Simplyhealth Professionals:

Simplyhealth Professionals is the UK’s leading provider of preventive healthcare plans for cats, dogs, horses and rabbits and has been providing pet health plans for 10 years.

Simplyhealth Professionals also provides a wide range of professional services for its member veterinary practices and their teams. Plus regulatory advice, business and marketing consultancy services and networking opportunities.

Veterinary enquiries telephone: 0800 169 9958.

For details of all of our products, visit

About Simplyhealth:

For 146 years we’ve been helping people access the healthcare support they need. Today we’re proud to be the UK’s leading provider of health cash plans, Denplan dental payment plans and pet health plans.

We’re proud to donate 10% of our pre-tax profits to health-related charitable activities every year, and this amounted to £1.13 million in 2017. Our Simplyhealth Great Run Series partnership raised an additional £42.6 million for charity.

Simplyhealth is a trading name of Simplyhealth Access, which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

About Felcana:

Felcana combines state-of-the-art artificial intelligence, machine learning and veterinary expertise to help predict, simplify and treat over 90% of health issues for dogs and cats. Felcana’s Digital Pet Healthcare Platform, controlled via a mobile app, integrates robust data that tracks and monitors activity and behavioural patterns, helping owners understand what is ‘normal’ for their pet. Founded by veterinarians, Felcana collaborates with the Royal Veterinary College to support the continued research into pet traits and behaviours. To date, Felcana has been recognised as a ‘Top 10 European Pet Technology Start-up’ and ‘Most Innovative Dog Tech Start-up to watch 2018’.

For details of Felcana, please visit

For more information about Felcana: Emily Smith, Felcana,, Tel 0203 880 6079 / 07581 036589