Brandnation Studio

SIWY Denim Launches SS10 Collection

Press Release   •   Jan 25, 2010 14:11 GMT

Siwy’s SS10 range encapsulates the laid back attitude of Summer with it’s understated, glamour and off the cuff elegance.

As the temperature rises, so do the hemlines- the iconic denim short ‘Camilla’ is a key player in the collection using over dyed colours ranging from rich jet black to a deep journey grey. Tie-dye is taken to another level by adding fun and flirty psychedelic designs to skinny jeans and hotpant shorts.

The Siwy Silhouette swings from super tight and skinny (Hannah and Rose) to classic bootcut (Harley) and super boho chic (Anita).  All Siwy washes are designed to suit every mood – clean, vintage, distressed, over-dyed, tie-dyed and acid wash are just a few of the on trend looks that will dominate Summer 2010.

Siwy is premium denim brand from New York, loved by A-listers and worn by fashion royalty.

 

For further information please contact:

Abby Beck 0207 940 7186 abby@brandnation.co.uk

Rae Young 0207 940 7176 rae@brandnation.co.uk