Zeus Technology

Socialbomb’s Advanced Social Network Project for Hit TV Show Gets a Traffic Boost from Zeus

Press Release   •   Sep 21, 2010 12:19 BST

CAMBRIDGE, UK – 21 September 2010 – Zeus Technology, the only pure software-based application traffic management (Application Delivery Controller) company, today announced that it is providing online support for Socialbomb’s advanced social network project for one of cable TV’s most popular shows. Socialbomb connects the show’s audience on Blu-ray players, to those on Facebook and Twitter, enabling interactive conversations and viewings across multiple devices. 

Socialbomb is employing Zeus’ pure software solution, Zeus Traffic Manager, on Joyent’s virtual environment, SmartMachine, to provide a consistent optimal end-user experience, even during extreme surges in traffic. With the average user sharing dozens of video clips per day, keeping the application online and accessible 24/7 is a crucial component for this popular TV show.

“We chose Zeus to help manage our resources across traffic-heavy projects that would be subject to large amounts of viewer interaction,” said Adam Simon, Co-Founder and CCO at Socialbomb. “As a developer-led organization, Zeus was a natural fit for us because, as software, it sits within the Cloud. Through Joyent’s package Zeus SmartMachine, we can seamlessly scale up and down our resources on-demand, so our application doesn’t falter and we maintain 100 percent uptime.”

Zeus software also provides detailed reporting on traffic peaks, allowing Socialbomb to have a clear view of traffic activity both in real-time and historically, which is especially helpful during busy periods of user interaction.

“It’s imperative for Socialbomb to adapt to sudden surges in traffic without compromising the end-user experience,” said Paul Brennan, CEO, Zeus Technology. “Zeus Traffic Manager not only helps Socialbomb achieve constant availability across their platforms, but it also provides metrics and logging capabilities for better management.”


About Socialbomb

Socialbomb is a social technology company born and raised in New York City. Our platform connects your audience’s mobile phones, blu-ray players, computers, and connected devices to their friends and the things they love. Informed by years of research in social media, game design, and physical computing, we develop software and APIs that change the way you share information.

Press contacts for Zeus


Juliana Allen/Meredith L. Eaton

March Communications

+1 617 960 9877



UK, Europe and Asia Pacific

Kate Hamilton, Stuart Wragg and Alice Crook


T. +44 (0)207 608 2500



Press contact for Socialbomb

Adam Simon


About Zeus Technology

Zeus software enables our customers to create, manage and deliver exceptional online services in Physical, Virtual and Cloud environments. Implementing a Zeus solution allows organizations to visualize and manipulate the flow of traffic to their web-enabled applications, thus ensuring a consistently robust web infrastructure. Coupled with the ability to deploy new online services very quickly, Zeus helps provide the competitive advantage businesses need, by making their online services faster, more reliable, more secure and easier to manage. Zeus software can be deployed on industry standard hardware, virtual machines and any Cloud platform, making it the right strategic choice for today and tomorrow. Zeus holds strategic partnerships with world-class companies such as Amazon Web Services, Dell, HP, IBM, Intel, Joyent, Logicworks, Oracle, Sun, Qualcomm and VMware. Zeus powers over one million website infrastructures across the world including, the BBC, BT, Comic Relief, Domino’s Pizza, Gilt Groupe, ITV, Play.com, See Tickets, STA Travel and Virgin Media. Zeus is in a unique position to assist any business looking to enhance their mission-critical Internet service infrastructure. For more information, visit www.zeus.com.