Whitepaper release: ‘Split Testing: The Ultimate Guide on What and How to Split Test’
Godalming, Surrey, November 1, 2015 - CommuniGator, the leading email marketing software provider in the UK specialising in email marketing, marketing automation, social media management and other marketing-related categories today released a publication entitled ‘Split Testing: The Ultimate Guide on What and How to Split Test.’ The whitepaper features a selection of best practices which enable marketers to discover how split testing can be applied to their marketing campaigns.
“A/B split testing is key when it comes to improving the performance of email campaigns, landing pages, websites and other marketing channels. This paper aims to inspire marketers to start employing best practices to their own campaigns so that they can optimise their branding and message” noted Simon Moss, Head of Marketing, CommuniGator. “The whitepaper will be helpful to marketers and CMOs that want to understand the benefits of A/B split testing and how they should be applied across all marketing channels.”
With an emphasis on email marketing, the paper will assess all the elements of an email that could be used for further message refinement. From subject line to copy and design, the focus will be on how these elements should be tested. This paper will also discuss how marketers will be able to apply the best practices listed to build an effective strategy based on the information that audiences respond to best.
The quick, light-hearted publication ‘Split Testing: The Ultimate Guide on What and How to Split Test’, will demonstrate how the game is changing as a result of the ability to aggregate data and insights gathered on customer behaviour through split testing.
CommuniGator is a specialist in email marketing and delivers one of the most advanced ESP solutions. The company has developed email marketing solutions that make it easy and fast for businesses to create and manage lead nurture campaigns. Most of the workflow is automated, leaving only content creation to be the sole task for the marketer or company. Their email campaigns are different from the traditional solutions as they are based on the concept of lead nurturing.
Their new marketing automation system allows businesses to target their content based on what their audience have already interacted with. One of the most notable features of this powerful system is that prospects receive their first email automatically when they trigger a score. It will be followed by successive emails with more information that addresses their needs.
Now that their latest product is available on all kinds of devices, this further enhances the effectiveness of the marketing automation system. Now companies and marketers will be able to target their prospects who are surfing the web on their mobile devices, including Android, iOS and Windows Phone.
For more information about CommuniGator’s new marketing automation system and app solutions, it is recommended to contact the company representative directly.
The Old Byre, Peper Harow,
Godalming, Surrey, GU8 6BQ
Phone: +44 (0)1483 411 911
Fax: +44 (0)871 503 3580