AHDB BEEF & LAMB TRADE MARKETING

Staff at James Martin’s restaurant develop specialist meat knowledge

Press Release   •   May 03, 2016 16:15 BST

James Martin’s Manchester restaurant has become the first in the North West to train staff in meat knowledge and quality.

More than 15 members of front-of-house staff and chefs undertook courses in AHDB Beef & Lamb’s Meat Education Programme to improve their understanding of beef and lamb breeds, cuts and supply chain development.

The comprehensive, free programme was developed by AHDB Beef & Lamb to address the lack of accessible training for meat industry professionals.

James Martin, owner of James Martin Manchester, said: “British beef and lamb are good quality products to have on menus and my staff and I want to share the great story behind homegrown beef and lamb with our customers. Through AHDB Beef & Lamb’s Meat Education Programme, my team can confidently share messages on provenance and quality, two factors key to helping customers enjoy their dining experiences and get the most out of their meat choices.”

Dick Van Leeuwen, business development manager for AHDB Beef & Lamb and project leader of the Meat Education Programme, said: “It’s fantastic to see the staff of James Martin’s Manchester restaurant dedicated to improving and specialising their meat knowledge.

“One of the key qualities restaurant staff must possess to consistently deliver a great customer experience is knowledge of the product to inspire diners and ensure repeat purchases. The knowledge the staff gain through the Meat Education Programme can help them deliver this experience.”

Elwyn Pugh, agriculture and sustainability manager for ABP, meat supplier to James Martin’s Manchester restaurant, said: “Everyone in the supply chain – from farm to fork – needs to ensure they have good product knowledge to help sell more red meat to make sure the industry remains profitable and the Meat Education Programme can help them do exactly that.

“Through AHDB Beef & Lamb’s Meat Education Programme, James Martin’s restaurant staff are taking an opportunity to learn about various aspects of the meat industry, which not only allows them to deliver excellence in terms of service and quality for their customers, but provides them with a transferable skill with a formal qualification.

“I hope that through the training we have delivered here at James Martin Manchester, the staff realise they have a great product, ethically produced and reared to high standards. We at ABP are always keen to show our customers just how high the quality of homegrown beef is as a part of our exceptional customer service package – whether that be supporting in the development of meat knowledge or hosting a gate-to-plate day to see the supply chain in action.”

You can find out more about the Meat Education Programme here.

Notes to editors

  • The Quality Standard Mark Scheme for beef and lamb provides one of the highest levels of independently inspected assurance for meat in the United Kingdom. The standards contain combined guarantees of food safety, animal welfare, care for the environment and enhanced eating quality.
  • AHDB Beef & Lamb is a division of the Agriculture & Horticulture Development Board (AHDB)
  • AHDB is a UK-wide Non-Departmental Public Body sponsored by Defra and primarily funded by farmers, growers and others in the supply chain through statutory levies. It supports the meat and livestock industries (beef, sheep and pigs) in England; the horticulture, dairy and potatoes industries in Great Britain; and the cereals and oilseeds industry in the UK
  • The AHDB Beef & Lamb Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb. From abattoirs and processors to wholesalers, independent and multiple retailers and foodservice operators, the team works with businesses to help improve their operational effectiveness and assist with beef and lamb product development, marketing and promotion
  • AHDB Beef & Lamb was formerly known as EBLEX

Find us:

Website: www.qsmbeefandlamb.co.uk

Twitter: @qsm_beeflamb

Facebook: QSM Beef and Lamb

YouTube: QSM Beef and Lamb