Staying Cool

Staying Cool Wins in Family Sector

Press Release   •   Jul 10, 2012 20:13 BST

Staying Cool, the independent serviced apartment company, is going for gold with the family market this summer. Over the past year, it has doubled family bookings to the Staying Cool at the Rotunda aparthotel in Birmingham. To continue with this winning trend, Staying Cool has a special offer running over the school holidays which offers guests a three-night stay for the price of two.

Staying Cool at the Rotunda is an exciting alternative to traditional self-catering with floor-to-ceiling windows, designer furniture and a 1960s vibe. The aparthotel sits at the top of Birmingham’s iconic Rotunda buillding and features four penthouses with large wraparound balconies on the twentieth floor . Tracey Stephenson, Staying Cool’s Managing Director, said, “We have worked hard to make all of the apartments great places to stay, but the Rotunda location is also vital. Birmingham has the youngest population of any city in Europe and it’s full of fascinating things to do – many of them free of charge. Our glamorous Rotunda apartments are right at the centre of all that.”

In 2011, Staying Cool created a free family package called Cool for Kids which triggered the steep increase in family bookings. Tracey Stephenson said, “Our aim was to make Staying Cool even easier with kids.” The practicalities are taken care of by Staying Cool - families can book free cots and high chairs plus trundle beds. On the fun side, each child gets a gift and, if they are under ten, they can also enjoy a free dressing up box. Under twelves get pens and crayons too. Family members of all ages make good use of the free Wi-Fi, Apple Macs and iPod docks in every apartment, but the traditional board games provided are, added Tracey, “refreshingly popular”.

Special offer
Staying Cool is taking part in the ‘2012 is Great’ campaign – book Friday and Saturday night at the Rotunda and enjoy Sunday night for free. Simply enter code ‘2012YIPPEE’ for on-line bookings. Offer ends 31st December, 2012. There are no restrictions other than availability. 

Penthouse images are available online via Flickr

Staying Cool was created in 2005. The company creates spacious, stylish apartments with the design flair and individuality of boutique hotels. Staying Cool now has serviced apartments at the iconic Rotunda building in Birmingham including four 20th-floor penthouses; apartments in Manchester; and one much-loved bolt hole in Barcelona. Every Staying Cool apartment is unique, chic and well equipped. 

Staying Cool's Birmingham and Manchester apartments have received 5* ratings from Visit England whilst Staying Cool's Rotunda studio apartments are 4*.

For more information, please contact Janie French on 0776 1970964 or email

Further images are available via Flickr