Mixing Digital

Sticky Brings in $3M from Leading European Tech Investors to Clean up the Digital Wasteland

Press release   •   Apr 15, 2013 10:10 BST

Over 50% of online impressions are never seen.  Thirty percent of those impressions that are considered “viewable” (in-screen) are never seen.  So how do you make sure your ad is seen?  Meet Sticky – the next generation in ad accountability.  Sticky is not another in-screen measurement tool; Sticky gets inside the eyes of a consumer showing you whether your ad is actually seen or not. Capable of tracking an entire ad campaign with a dashboard interface, Sticky is revolutionizing optimization for online brand advertising. 

Sticky’s growing list of clients, includes P&G, L’Oreal, McDonalds, and GroupM, among others.

"With the Sticky Platform, brand advertisers will be able to optimize their campaigns and increase their ROI.  Sticky technology will become a must-have in a world of ever-increasing competition for attention, where online brand advertising has been left without quality measurement tools for much too long.  Sticky has the potential to be the global leader in this category and we are thrilled to be backing them,” comments Jarkko Penttilä, Partner at Conor Venture Partners.

Representing Sticky, Mathias Plank, Founder and CEO, says, “We are looking forward to working with leading tech investors Conor and Northzone.  Tapping into their wealth of experience will take us to the next step in becoming global leaders. Sticky has the potential to revolutionise this industry. Our mission is to help clean up the digital wasteland of advertising.”


About Sticky

Sticky is the only media technology company that provides a platform to ensure that display ads get seen. Sticky’s disruptive technology provides brand advertisers with objective data to improve their digital performance, and can be used in conjunction with all partners in the digital ecosystem to increase ROI. Sticky is a product of rebranding from EyeTrackShop, the world’s first online eye tracking company initially funded by Tobii technology in 2009. EyeTrackShop will now be powered by Sticky continuing its market research studies alongside Sticky’s revolutionary technology. Sticky has offices in New York, San Francisco, London, Stockholm and Shanghai. (www.sticky.ad)

About Conor

Conor Venture Partners is a leading early stage technology VC investing in Nordic and Baltic countries. Conor invests in disruptive technologies in ICT, embedded systems, electronics, new materials and optics. Conor’s main interest lies in companies that have the potential and drive to become global winners in their industry categories. The fund is privately owned and supported by local institutional investors and the European Investment Fund. (www.conor.vc)

About Northzone

Northzone was established in 1996 and has offices in London, Copenhagen, Oslo, and Stockholm. Since its inception Northzone has raised over $500 million, invested in more than 75 companies. Notable investments include Spotify, Avito, Lastminute.com, Pricerunner, Nimsoft and EPiServer. (www.northzone.com)


Mathias Plank, Founder & CEO, Sticky, mathias@sticky.ad, + 46 733 281501
Jarkko Penttilä, Partner, Conor Venture Partners, jarkko.penttila@conor.vc

Jeppe Zink, General Partner Northzone, jeppe@northzone.com

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