Super Bowl Hospitality 2011 - Sportsworld Announced As Official Hospitality Provider

Press Release   •   Oct 08, 2010 17:06 BST

Sportsworld has been appointed as an Official Super Bowl Hospitality provider for Super Bowl XLV in 2011.

Sportsworld, the hospitality, travel and event service specialists, are delighted with the Official Super Bowl Hospitality 2011 appointment which enables them to market and sell Official ‘ticket inclusive’ Super Bowl Hospitality Packages for Super Bowl XLV which is being held at Cowboys Stadium in North Texas on Sunday 6th February 2011.

Super Bowl XLV will be the 45th Super Bowl Championship, played annually between the champions of the AFC and NFC, the two conferences of the NFL, to determine the champion of American Football. This will be the first time that the Super Bowl will be held in North Texas and as the Super Bowl is a world-class event, it demands a world-class venue. The Dallas Cowboys’ Stadium, which newly opened in Arlington in 2009 is highly regarded as state-of-the-art and ‘Super Bowl-ready’ with dedicated entertainment areas, luxury suites, retractable roof and the largest TV screen installation in the world.

Sportsworld is excited to be officially servicing the UK and European market with 3-night hotel, ticket and hospitality packages to such a prestigious and unique event. Chad Lion-Cachet, Sportsworld’s Chief Executive says, “This truly is a once in a lifetime opportunity to wow clients, incentivise staff or simply treat yourself and some friends to the ultimate and most sought after sports event on earth”.

Sportsworld is offering a choice of Super Bowl Hospitality Packages to the event which include an official Game Ticket (within a choice of seat locations); a choice of match-day hospitality located within the stadium (pre and post-game) or adjacent to it (pre-game only) which includes a full premium menu, open bar and player appearances; 3 nights’ hotel accommodation at the 3* Holiday Inn Market Centre Dallas (Friday 4th – Sunday 6th February); airport and match day transfers; exclusive Super Bowl XLV programme; express stadium access on game day; in-stadium merchandise coupons; plus more. Package prices start from £2, 600 per person. Flights from your chosen airport, extended stays and sightseeing trips can also be added.

Super Bowl XLIV, held at Sun Life Stadium in South Florida in February 2010 saw the New Orleans Saints beat the Indianapolis Colts 31 – 17 in a historic victory, with the Saints winning the Super Bowl for the very first time. It also broke all TV viewing records with more people watching Super Bowl XLIV than any other show in the history of TV. An estimated 151 million people total tuned in to see who would lift the Vince Lombardi Trophy in 2010. Lion-Cachet adds “Super Bowl Sunday is a special occasion. The UK has some great sporting events, but there is nothing quite like being at the Super Bowl; savoring all the traditions, half time entertainment and pageantry, as well discovering the delights that North Texas has to offer. Cowboys Stadium is a superb venue for 2011 and we are thrilled to be working with NFL On Location to offer such an awesome spectacle to our UK and European based clients”.

Visit to learn more about Sportsworld’s Super Bowl XLV hospitality packages.

About Sportsworld: Founded in 1980, Sportsworld is a leading hospitality, travel and event services company delivering memorable experiences at the world’s most talked about sporting and cultural occasions. Sportsworld has operated official programmes for corporate clients and sponsors at every Olympic Games since Los Angeles in 1984, looked after guests at the last 10 Football and Rugby World Cups and has been appointed to provide hospitality at Wimbledon for two decades.

NFL on Location: NFL on Location is the National Football League’s event experience and hospitality source. They provide unique and unparalleled access to select NFL Events throughout the year including Super Bowl, Pro Bowl, NFL Draft and the International Challenge Series in London. Only NFL on Location can offer guaranteed seat locations and exclusive hospitality, and the confidence and certainty of working directly with the National Football League. These Super Bowl Hospitality Packages promise to be the hospitality opportunity of a lifetime.

For further information please contact:

TUI Sport Division Press Office
Lucy Flew, TUI Sport Division PR Assistant
Tel: 07960 021719, Mobile: 020 8971 2968

Tel: 01235 555844