New grocery delivery service aims to fill gap in 'same day' home delivery market

Press release   •   Jul 07, 2016 17:51 BST

A brand new 24 hour grocery delivery service is being launched in Edinburgh this September, with plans to expand across Scotland before the end of the year.

The service, called aims to offer customers a 'near instant' delivery on groceries and fast food, delivering orders within 90 minutes or less of ordering online.

Customers will be able to order anything from fresh fruit and vegetables to household essentials and even fast food from some of the biggest brands including KFC and Subway.

Founder Gary Simmonds created the service to “fill a gap in the supermarket grocery delivery market”, enabling customers to receive their orders on the same day. Whilst supermarkets such as Tesco are trialling same day delivery in selected areas, the major supermarkets have yet to roll-out the concept, creating a fairly large gap in the market.

Gary said: “The online market for grocery delivery has expanded massively over the past few years with almost 48% of the population now shopping online, swapping the conventional trolley for the more convenient home delivery option. However, despite this growing trend there are a large number of 'want it now' consumers that view even next day delivery as too far away.”

A crowdfunding campaign has been launched to help raise fund for the new service with a target of £35,000. The funds are to be ear-marked for a large marketing campaign across Scotland, raising awareness of

If the full amount is not raised, the funds still be used for a smaller, localised marketing campaign.

“We understand that these days, there is a new generation of customer – the 'want it now' consumer – which is the market we aim to provide for. The busy parent that might not have time to run to the shops during the day or the nightowl student that craves fast food at 2am.”

“Of course there are now a number of 'collect and deliver' services out there, but most offer delivery on restaurant and takeaway food with next to none offering the convenience of a 90 minute or less delivery on groceries.”

“In return for their generosity, we are offering our crowdfunding contributors a range of perks from free delivery passes to an opportunity to own shares in the company.”

The new service hopes to fill a void in grocery home delivery that major supermarkets fail to provide, charging only a small fee for order handling and delivery starting at £3.99.

The crowdfunding campaign, hosted by is open until the end of July and may be extended if it remains popular after that date.

Notes for Editors: is a brand new online grocery delivery service launching on 01st August 2016 in Edinburgh, offering near-instant delivery of groceries, essentials and fast food to consumers within 90 minutes of ordering, 24 hours a day.

  • Mockup graphics are available on request.
  • Gary Simmonds, Managing Director of is available for comment and interviews

Phone: 07503 603 246
Funding Campaign:

Twitter: @mylocalshopuk