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Sven Carlson Consulting sign agreement to launch and represent Epteca in the UK & Ireland

Press Release   •   Jun 26, 2013 23:28 BST

Epteca to launch in the UK and Ireland

New head of sales will introduce unique approach to ancillary sales  

Epteca, the contextual selling experts, are pleased to announce the appointment of Carl Denton as Head of Sales, to lead the launch into the UK and Irish travel markets and set up an epteca base in the UK.

Epteca is an IT platform and process for delivering inspirational travel tips and selling ancillary products and services to travellers.

New head of sales excited about epteca’s different approach

For over two decades,  Carl has helped companies like First Choice and Paxport thrive.

“I’m excited to work with epteca because they have a unique approach”, Carl, commented. “It’s different from typical ancillary sales that just throw products on the wall to see what sticks”. 

As an independent consultant, Carl helped launch Paxport, the flight ancillary revenue service specialists, into both the UK and Ireland (as well as managing this account for four years). He is now eager to introduce the epteca approach to new markets.

“The epteca offering is more like a friendly online concierge that has only the traveller’s needs in mind − a practical and inspirational checklist of relevant reminders. It’s all about offering the right product to the right traveller at the right time and place”, Added Carl  

Highly targeted communications

The combination of customer data and epteca’s expertise and knowledge regarding travellers’ behaviour and needs enables a high success rate. It makes it possible to tap into seven sales points in the journey cycle when specific product and service purchases are most likely.

Epteca’s CEO, Bojan Jokic, emphasizes that based on their experience in Scandinavia there is a need for more sophisticated information and more targeted sales in the ancillary travel space.  

“We want to bring the same sales experience we started in Scandinavia – one that tailors offers to the customers’ needs at the right point in time − to the German and UK/Irish markets”. Bojan said “It’s a key step in our growth strategy, and with this in mind, we’re really excited to add Carl to our rapidly expanding team”.

Epteca is already well-established in Scandinavia and has also recently launched into Germany, Austria and Switzerland through its head offices in Zug, Switzerland.

For more information on epteca, please contact

Carl Denton, Head of Sales – UK and Ireland.

Email :

Tel: 01273 623952

Mobile: 0752 8811836


Bojan Jokic, CEO


Tel: +41 44 586 9131

Mobile: +41 79 220 1131

Built and run by travel and IT industry veterans, epteca provides its clients with the end-to-end business processes and technology platform needed to capture new revenue streams. It monetizes all available sales points by contextualizing the experience with the right offering to the right customer at the right time and place.

Epteca’s current clients include leading tour operators, travel agencies, airlines and hotels in Scandinavia and Germany with more than 7,000,000 annual travellers.

The company is headquartered in Zug, Switzerland.

Visit for more information.