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Sweden launches Virtual Reality competition for sustainable development - backed up by the gaming industry

Press Release   •   Nov 19, 2016 15:29 GMT

”Sweden Virtual Reality” is a Malmö-based startup sponsored by Massive Entertainment. The startup is developing a virtual knowledge- and recruitment platform for VR developers, while also arranging an international VR competition.

”VR” stands for ”virtual reality”. VR glasses provide you with the opportunity to experience the so-called ”virtual world”. As it fools the eye, VR also tricks the brain into interpreting the image as though one is there in the space being shown.

Sweden Virtual Reality will begin advertising an international VR competition on the 18th of November at www.swedenvirtualreality.com, with the hopes of finding VR talents from all over the world. In addition to technology prizes, discovered talents will gain access to the virtual knowledge and recruitment platform, where creative development projects and recruitment possibilities are offered in cooperation with the gaming industry.
Winners will be given opportunity to meet Sweden VR and Massive Entertainment recruitment team.

Our main target group is virtual reality students studying at universities throughout the world. We’re also interested in businesses, VR enthusiasts, and other organizations that have a focus on both VR and AR (augmented reality).

The theme for our VR competitions is ”sustainability”, for the purposes of encouraging developers to create content, environments, and experiences that facilitate sustainable development. The jury panel for the competitions consists of representative from Massive Entertainment, VR Laboratoriet (the VR laboratory), the WWF, Naturskyddsföreningen (Society for the Conservation of Nature), and we, the founders.

The sponsors are Massive Entertainment, SOPACT, New Seed IT Solutions AB, Interreg and Cross Motion.

The startup is currently seeking financing as well as increased opportunities for international distribution.

”As the founders of this VR startup, my brother and I have over twenty years of experience, working together in different capacities within the IT sector at companies like Ericsson and with Ericsson.com. Based on our experience, we know that the Internet and tech development, in combination with human networking can create an exciting dynamic. That’s why we think it’s going to be so interesting to see just how ripe the market is, by looking at these entries and meeting the talents that are discovered through this competition,” says Kerstin Mühlow, company CEO.

For more information, visit www.swedenvirtualreality.com, or email info@swedenvirtualreality.com
The contact person for Sweden Virtual Reality is Kerstin Mühlow, tel: 0704-594404