Tic Sweden

Swedish product tic® introduced to the UK at INDX Menswear, 30 Jul – 01 Aug 2013

Press Release   •   Jul 25, 2013 08:00 BST

Swedish success product tic® - the threadless design solution changing the way men and women fasten shirt buttons – will be one of the select items showing at INDX Menswear 2013. 

The tic® stand at INDX will mark the groundbreaking Swedish product’s official introduction to the United Kingdom.

Since June 2012 tic® has been retailed in Scandinavia through mid-high end menswear, clothing and design outlets. Stockholm’s exclusive department store Nordiska Kompaniet (Sweden’s equivalent to Harrods) is also a major retail outlet for tic® in Sweden.

tic® has been designed, developed and produced to be a simple, elegant and usable solution for fastening shirt buttons. It replaces the traditional needle and thread method. tic® shirt button fasteners are produced in Sweden, and solve a simple but very common problem.

It’s exciting to have our product launch in the UK at INDX 2013. Both consumer and trade interest received so far from Great Britain has been excellent. It wont be long until the product is moving from the shelves of quality forward thinking retailers, and into the hands of UK shirt wearers.” says designer of tic® and founder of the Tic Sweden company, Karolina Räntfors.

The Tic Sweden company invite all interested media persons to visit the tic® stand at INDX Menswear at Cranmore Park during July 31 and August 01, 2013. Opening Hours 8.30 - 5.30.

High-resolution images and further press information is available through the 2013 Tic Sweden press kit, downloadable from www.ticsweden.com. 

For direct Press enquires contact the Tic Sweden company via press@ticsweden.com.

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About INDX Menswear: INDX Menswear (formerly the AIMEX) is the UK’s leading show for menswear accessories and brands. It takes place at Cranmore Park, Solihull, from July 30 to August 01. The friendly and relaxed event is run by AIS (Associated Independent Stores) and offers a focused selection of exhibitors – as well as discounts on orders for independent members. Available to all independent buyers at INDX will be products from 80-100 menswear brands.

About Tic Sweden: The Tic Sweden company (Tic Sverige AB) develops, produces and markets tic®. Industrial designer Karolina Räntfors founded Tic Sweden with Scandinavian venture capitalists Ljubo Mrnjavac and Mats Gabrielsson, after their success in Sweden's version of BBC show Dragons Den. The product tic® is produced in Sweden and patented worldwide. tic® is a registered trademark of the Tic Sweden company.