The volume sold in the Switzerland beer market was almost identical in 2012 to the previous year; this was despite the positive influence of the UEFA 2012 European Championship in Q2-12. However, there was some change to the actual structure of the market. Swiss producers lost out further to imports which increased their position by almost one share point fuelled by the high value of the Swiss franc
The market is firmly in the hands of the brands of Feldschlösschen (Carlsberg) and Heineken. Their products are widespread and can be found in mainstream retail, discount channels, beverage distributors and in the gastronomy sector
Micro/hobby brewers are in vogue, but although large in number, their yearly production (under 1,000 hl each) is marginal According to the Swiss Brewers Association, 16 companies with 18 production plants, represent over 97% of domestic beer production
1897 Cervisia Helvetica (Brauerei H. Müller), a spicy, amber beer was available once again in 2012, this time at a special offer price of CHF7.20 for 6x33cl bottles, below the regular price of CHF8.10.
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