Tesco is teaming up with Amber Entertainment, a new media company, in a ground-breaking partnership to create exclusive DVD Premier feature films based on works from some of the world's best-selling authors.
The films will be initially available exclusively as DVDs through Tesco stores, online, and through Tesco Direct.
The first film of the venture, ‘Paris Connections’, is being produced with legendary best-selling author Jackie Collins, whose 27 New York Times bestsellers have collectively sold over 400 million copies worldwide.
‘Paris Connections’ is currently in pre-production in France and it will be available in Tesco stores in May.
"This ground-breaking relationship with Amber Entertainment is a significant development for Tesco and the first of its kind for the industry," said Rob Salter, Tesco Entertainment Director. “It demonstrates our commitment to offering the very best in entertainment. Through this partnership we will be able to offer our customers an exclusive window to own a first-run film from a range of well known authors."
"Home entertainment is a big opportunity for Tesco both instore and online," Salter continued. "We are working hard to develop ourselves as a multichannel retailer, giving customers the option to buy instore, online or though our catalogue. Partnerships such as this enable us to offer customers even more than a standard entertainment retailer.”
Jackie Collins said, "I love the concept of creating quality DVDs I know my readers will enjoy. It's an innovative idea to partner with Tesco, and gives the consumer something exclusive."
In addition to three more planned films in the "Connections" series to be produced with Jackie Collins, Amber is also negotiating for the works of many other blockbuster authors for Tesco releases this year and next including Philip Pullman, Judy Blume, Dick & Felix Francis, Karin Slaughter, Jacqueline Wilson and Anne Perry.
Amber Entertainment, based in London and Los Angeles, was created in 2009 by New Line Cinema veterans Ileen Maisel, Mark Ordesky, and Jane Fleming, alongside renowned documentary and television producer Lawrence Elman. The company combines the acquisition of diverse intellectual property rights and their conversion into feature films, television, documentaries, interactive entertainment, publishing, direct-to-consumer platforms, and consumer products.
Ileen Maisel, founding Amber partner, said, "We created Amber Entertainment to celebrate and expand the impact of authors and their stories across the ever-growing new media landscape. This partnership with Rob Salter and the fantastic team at Tesco is exactly the sort of new paradigm for delivering content to audiences that is the future of the entertainment industry."
Notes to editors:
• In November, Tesco teamed up with DreamWorks studio for the exclusive rights to sell the animated Madagascar Christmas film ‘Merry Madagascar’ – priced at only £5 – 123, 648 copies were sold – 1 sold every 5 seconds over the Christmas period
• Tesco is also working with Cinema NX and the film ‘Me And Orson Welles’ starring Zac Efron from the Hollywood blockbuster, High School Musical in a cross promotion which will mean that the DVD release of this film will be sold exclusively in Tesco stores and was promoted at the end of last year when the film was shown in VUE cinemas
Further enquiries: Tesco Press Office on 01992 644 645
For information on Paris Connections or Amber Entertainment: Christina, Joyce
at Premier PR, Tel: +44 (0)20 7292 8352, Email: firstname.lastname@example.org
Tesco Corporate & Legal Affairs, New Tesco House, Delamare Road, Cheshunt, Herts, EN8 9SL
Telephone: 01992 644645 Fax: 01992 644525 http://www.tesco.com/corporate