Thailand beer market: Solid growth due to low unemployment rate

Press release   •   Aug 15, 2013 14:02 BST

In 2012 Thailand's economy continued to expand due to the low unemployment rate, decrease in inflation, the recovery from the flood disaster, and government spending. The Thailand beer market experienced solid growth due to the favorable macroeconomic factors and the excise hike on local white and brown spirits.

In 2012, the government announced an excise rise on spirits, brandy, and whisky. The government did not however, make any adjustments for beer. Men continued to remain the key consumers for beer in 2012, whilst women opted to drink other alcoholic beverages such as flavored alcoholic beverages (FABs) or wine coolers. In Thailand, the beer market consists of three segments: mainstream, premium, and super premium. There is no Private Label presence in the market.

Beer consumption in the on-premise channels saw solid growth, mainly resulting from the 2012 UEFA European Football Championship during the middle of 2012. In 2012, beer experienced solid growth due to the favorable macroeconomic factors such as the low unemployment rate and the decreased inflation rate.

For more information on the Thailand beer market, please click here: Thailand beer market

Follow us on Twitter now @CandMResearch issues news updates and report summaries covering all major industries and sectors. The service provides additional client monitoring and timely alerts to breaking industry and sector news leading the day's business headlines. News articles, written by our staff, contain additional analyst insight, providing value added insight for our readers. News updates and real-time alerts on newly-released market reports are also available from our Facebook page, Twitter feed @CandMResearch and RSS links. We also welcome inquiries from business journalists and the news media.