In 2012 Thailand's economy continued to expand due to the low unemployment rate, decrease in inflation, the recovery from the flood disaster, and government spending. The Thailand beer market experienced solid growth due to the favorable macroeconomic factors and the excise hike on local white and brown spirits.
In 2012, the government announced an excise rise on spirits, brandy, and whisky. The government did not however, make any adjustments for beer. Men continued to remain the key consumers for beer in 2012, whilst women opted to drink other alcoholic beverages such as flavored alcoholic beverages (FABs) or wine coolers. In Thailand, the beer market consists of three segments: mainstream, premium, and super premium. There is no Private Label presence in the market.
Beer consumption in the on-premise channels saw solid growth, mainly resulting from the 2012 UEFA European Football Championship during the middle of 2012. In 2012, beer experienced solid growth due to the favorable macroeconomic factors such as the low unemployment rate and the decreased inflation rate.
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