The Thailand IT market is to grow at a CAGR of 10.74 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing sale of computing devices. The IT market in Thailand has also been witnessing the rapid adoption of social media. However, the slow implementation of broadband and new technology could pose a challenge to the growth of this market.
Currently, more than 30 percent of the population is using the internet in Thailand. There are approximately 7 million internet users. When it comes to social media, companies in Thailand have been adopting it at a very fast rate. Companies use social media to promote their products or services online, and to reach a wide number of audiences. They also use social networking sites such as Twitter and Facebook as an advertising platform to test their latest products, services, and solutions and to receive feedback from the public. In addition, companies are using social networking sites and search engines to identify people with potential talent and experience and to carry out background checks. This will give an insight into the candidates' personalities and their past and present activities.
One of the major factors is the increase in computer sales. There has been an increase in the sales of computing devices in the Retail and the Corporate sectors. Organizations as well as individuals these days are increasingly deploying smart devices such as laptops and tablets, thus boosting the IT market in the country.
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