The Bluebeards Revenge

The Bluebeards Revenge™ men’s grooming range now being stocked by Menkind

Press release   •   Jun 07, 2011 13:56 BST

The Bluebeards Revenge™ is delighted to announce that leading British retailer Menkind is now stocking its stylish range of men’s grooming and skincare products.

Menkind, a one-stop shop selling unique gifts for men, will be selling The Bluebeards Revenge™ collection online at www.menkind.co.uk, and in eight of its 25 outlets, including its flagship store in Westfield London, Lakeside Shopping Centre in Essex, Bluewater Shopping Centre in Kent, and St. David’s Shopping Centre in Cardiff.

Nick Gibbens, PR & Marketing Manager of The Bluebeards Revenge, dubbed ‘the world’s manliest grooming brand’, said: “We are delighted to welcome Menkind on board. We believe that Menkind is a perfect fit for our suite of luxurious products and we’re confident of strong early sales.”

Paul Kraftman, Menkind Managing Director, added: “Menkind are delighted to have been selected as a stockist of The Bluebeard Revenge range of shaving and grooming products and look forward to promoting this unique brand in our shops and online store.”

Menkind will be stocking the brand’s award winning and beard reducing shaving cream, post shave balm, Mach3 razor, cut-throat razor, badger hair shaving brush and luxury shaving gift set.

Concocted from the finest ingredients and manufactured in the UK - The Bluebeards Revenge™ shaving cream is designed to make every alpha-male’s life easier, featuring the secret ingredient, Decelerine™. 

This miracle ingredient is exclusive to this product, and is scientifically proven to actually reduce the growth of hair over a period of time, so every time a man shaves with The Bluebeards Revenge™, he is actively delaying hair growth. Over a 60-day period, this can reduce the growth of stubble by up to 40%, meaning a man can get on with what he does best - manliness - without sporting a 5 o’clock shadow by lunchtime.

In 2010, The Sunday Times ranked Menkind 79th in its Fast Track 100 League Table. The company was a finalist in the Emerging Retailer of the Year category of the prestigious Retail Week Awards 2006.

Figures from Kantar Worldpanel show that the UK’s male grooming sector, including razors and blades, was worth £843.27m in 2010.

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For more information on The Bluebeards Revenge™ or for imagery, please contact Nick Gibbens on 01752 898191 or nick@bluebeards-revenge.co.uk


Notes to Editors

About The Bluebeards Revenge™

The Bluebeards Revenge™ shaving cream, which uses totally recyclable packaging, is paraben free and contains the miracle ingredient Decelerine™.

Decelerine™ is a unique ingredient, which targets hair follicle cells and weakens new hair formation. It has proved to be effective in inhibiting hair growth, decreasing length and density of unwanted hair and also providing a soothing, moisturising and anti-inflammatory effect on the skin.

As well as slowing down beard regrowth, Decelerine™ relieves and soothes the effects of shaving (especially skin prone to irritation and dryness) by providing moisturisation and protection to facilitate its regeneration.

A donation from every tub goes directly to the UK’s two most important charities supporting injured firefighters, The FireFighters Charity and Operation Florian. More information can be found at www.bluebeards-revenge.co.uk.

About Menkind

Menkind is a one-stop shop selling gifts for men and was founded in 2001 with the mission to provide a wide and interesting choice of men’s gifts for the man who has everything. Their unique range of gifts include outdoor fun toys, digital cameras, football gifts, tech gadgets, gift experiences, remote control cars and helicopters and stuff for every man’s favourite, the good old barbecue!

Apart from their successful website, Menkind also trades from a number of shops in locations such as Westfield London, Lakeside Shopping Centre, and St. David’s Shopping Centre in Cardiff, with more stores opening all the time.

Menkind are acknowledged as an up and coming presence in the men's gift and gadget market and were a finalist in the Emerging Retailer of the Year category of the prestigious Retail Week Awards 2006, one of only five companies selected from over 200 entrants.

In 2010, The Sunday Times ranked Menkind 79th in its Fast Track 100 League Table. Published in December, the Fast Track 100 league table ranks Britain's 100 private companies with the fastest growing sales over the latest three years.

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Designed by a real life Blue Beard who was bored to death with being a Desperate Dan look-alike, The Bluebeards Revenge™ is a paraben free, premium quality shaving cream with added ingredients like Decelerine to specifically combat tough stubble