AHDB BEEF & LAMB TRADE MARKETING

The AHDB Beef and Lamb trade website just got better!

Press release   •   Mar 26, 2015 12:23 GMT

The AHDB Beef and Lamb trade website  has been enhanced to provide visitors with more useful tools and resources than ever before.

The site, which recently celebrated a record number of monthly visitors, is set to be even more popular with businesses operating in the beef and lamb industry, as a new online marketing resource is launched and several sections of the website have been improved.

One of the most exciting updates is the launch of AHDB Beef and Lamb’s new point-of-sale design tool, the Point-of-Sale Hub.

The Point-of-Sale Hub has been developed with entrepreneurial retailers in mind; enabling them to design and tailor their own professional quality point-of-sale material.

The easy-to-use Point-of-Sale Hub, which is accessible to anyone operating in the independent sector, including butchers and farm shops, has been developed using the latest software and enables users to create personalised posters and cabinet tickets.

Registered users can select from a range of design templates that are available on the system. Following step-by-step instructions, they can then be personalised with a company logo, a marketing or promotional message, different colour themes as well as high-quality beef or lamb recipe photography from AHDB Beef and Lamb’s online Image Library.

Once users have designed their poster or cabinet ticket, they confirm their order by paying a modest transaction fee to cover the cost of materials and postage. The Point-of-Sale Hub will then generate print-ready artwork which is professionally processed, printed and in the case of cabinet tickets, laminated, before being dispatched to the postal address provided.

As well as creating bespoke materials, registered users can also order from a wide range of existing point-of-sale items produced by AHDB Beef and Lamb to help promote quality beef and lamb. Items include recipe booklets, recipe cards, seasonal posters, range posters and full promotional kits.

Business development manager for AHDB Beef and Lamb, Dick van Leeuwen, said: “We’re excited to launch the Point-of-Hub – it’s a fantastic marketing tool that gives independent retailers the ability to create customised and professional looking promotional material that will benefit their business and showcase their products.

“As well as having access to the high-quality templates, Quality Standard Mark (QSM) Scheme members will be able to order from our selection of existing point-of-sale material, giving them easy access to a variety of inspiring cuts, recipes and seasonal ideas.”

In addition to the launch of the Point-of-Sale Hub, the hugely popular Image Library has been expanded to include AHDB Beef and Lamb’s collection of raw meat images and now includes almost 6,000 beef, lamb and veal raw meat photographs.

The Image Library features images in ‘Raw’, ‘Cooked’ and ‘Landscape’ categories and enables users to download either high resolution versions for use in print, such as posters and leaflets, or low resolution versions for use on digital formats such as a website. High resolution images will cost £2 per download, while low resolution images will be charged at £1 each.

To ensure visitors to the AHDB Beef and Lamb trade website can find all of the content-rich business tools, AHDB Beef and Lamb has also enhanced the navigation system. This enables users to browse through the site’s main categories with ease, highlighting useful content. The site’s main sections are: ‘News’, ‘Resources’, ‘Product Ranges’, ‘Reports & Publications’, ‘Butchery’, ‘Quality Standard Mark’, ‘Recipes’, ‘Halal’ and ‘Contacts’.

Dick van Leeuwen said: “The AHDB Beef and Lamb trade marketing team is committed to helping businesses improve their operational effectiveness. Marketing is an essential part of every successful business and we’ve developed our tools to help them optimise their promotional outputs. The new Point-of-Sale Hub will help many retailers to promote their business in a simple, convenient and cost-effective way.”

To start using the new Point-of-Sale Hub, enhanced Image Library and updated navigation system, sign up today.

For further information about the QSM or to enquire about joining the Scheme, click here, or call the Hotline on 0845 491 8787.

ENDS

Notes to editors

The Quality Standard Mark Scheme for beef and lamb provides one of the highest levels of independently inspected assurance for meat in the United Kingdom. The standards contain combined guarantees of food safety, animal welfare, care for the environment and enhanced eating quality.

For further information, please contact HD Communications Limited:

Georgina Duff: T 01932 877245 E georgina.duff@hdcommunications.co.uk

Nicki Dallison: T 01932 877241 E nicki.dallison@hdcommunications.co.uk

AHDB Beef and Lamb is the organisation for beef and lamb levy payers in England and is a division of the Agriculture and Horticulture Development Board (AHDB).

It exists to enhance the profitability and sustainability of the English beef and lamb sector. Its aims are:

  • To help the beef and sheep meat supply chain become more efficient
  • To add value to the beef and sheep meat industry.

The AHDB Beef and Lamb Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb. From abattoirs and processors to wholesalers, independent and multiple retailers and foodservice operators, we work with businesses to improve their operational effectiveness and assist with beef and lamb product development, marketing and promotion. Visit our website. Twitter. Facebook.