At Inkpact, we think there is no better time than the holidays to communicate with your key clients, customers, prospects, vendors and business partners. It’s the only time of year when you have the opportunity to focus your message directly and solely at positively cultivating relationships.
The rest of the year is “business as usual”. You may be chasing sales, working on the terms of a new deal or setting out expectations. At holiday time, it’s all about goodwill. Your message is a tangible gesture of the importance you place on the connection because you’re investing time and effort to nurture the relationship. Your message at holiday time gets your audience thinking and talking about you.