Give What You're Good At

The Social Innovation Index: Ten Ideas to Fix Broken Britain OUT NOW!

Press release   •   May 28, 2012 15:03 BST

Give What You’re Good At Press Release

28 May 2012 – for immediate release

The Social Innovation Index: Ten Ideas to Fix Broken Britain OUT NOW!

Whether or not you think Britain is broken there are social problems that we can all agree need fixing, and quickly. The Social Innovation Index, a new publication, out today presents ten novel ideas (put forward by the general public) to fix ‘Broken Britain’.

The entries were handpicked by Allison Odgen-Newton, Head of Social Enterprise London, where over 1/3 of social enterprises (another name for social businesses) are based.

The results of social innovation – new ideas that meet unmet needs – are all around us. They include fair trade chocolate, Hospices, The Open University and even Wikipedia. The aim of The Social Innovation Index is to put meat on the increasingly obscure bones of Social Innovation and encourage ‘real people’ to pick up the social entrepreneur baton.

The Publication was thought up by Ami Bloomer, Founder of Give What You’re Good At. The first scalable online pro bono service to match professionals who want to give their skills to charities and social enterprises that need them.

The Index received over 70 ideas for ameliorating social conditions in Britain. Head of Social Enterprise London, Allison Ogden-Newton short-listed the ten featured. Entries ranged from how to access to finance for small businesses, keeping items out of landfill and even installing wind turbines on the London underground!

The index also features a list of ten UK organisations pioneering social innovation. The publication provides insider advice on where to access start-up funding and advice for your social venture.

The launch of the Big Society Capital earlier this year demonstrates a hope that with encouragement from government social entrepreneurs’ best ideas can be spread faster and wider.  Corporations such as Deliotte and Lloyds TSB have been keen to learn from social entrepreneurs innovation and creativity, creating programmes to reward and encourage social entrepreneurship. Huge amounts of time, energy - and resources - are devoted to innovation in science and technology. Far less attention is paid to social innovation, despite pressing need.  

Not one country has a serious strategy for social innovation remotely comparable to the strategies for innovation in business and technology. The UK’s first Social Innovation Index is intended to breathe life into the nebulous concept of Social Innovation.

Britain has built on the back of its ideas. Ideas spur business, jobs and progress. A true social innovation is systems-changing – it permanently alters the perceptions, behaviours and structures that previously gave rise to these challenges.

Thinking can lead to hundreds of ideas and, ultimately, real-world solutions that create better outcomes for people. Ami Bloomer, creator of the Social Innovation Index believes ‘we need to change the language of social innovation in order to convince real people to get involved. Social Innovation cannot be government led – it has to come from the experiences and ideas that shape our everyday lives, in short it must come from real people’.

Can we save Britain through sheer ingenuity? To Find Out Buy Your Copy of The UK's first ever Social Innovation Index now. All Proceeds go to Children in Need





For further information, please contact Ami Bloomer on [ or 01234 245 539.



Notes to editors:


Why and how the index came into being


Give What You’re Good At have written and published the Social Innovation Index. They are a social mission business matching charities and social enterprises with professionals who want to give their time pro bono. The SII was developed on a budget of £100 given to them via there shortlisted entry for BBC3 documentary Be Your Own Boss.



A social entrepreneur is, in essence, someone who develops an innovative answer to a social problem (for instance, a business model for helping to tackle poverty).


Give What You’re Good At works:


Give What You’re Good At is a technology platform matching professionals who want to volunteer their skills with charities and social enterprises that need them


Available for interview and comment:


Ami Bloomer, founder and CEO of Give What You’re Good At

Short-listed entrants featured in The Social Innovation Index



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