Thule Group

The Thule Group aims high at Automechanika with six big launches!

Press Release   •   Sep 08, 2010 11:00 BST

The Thule Store Concept – a part of the Thule Group’s global retail initiative
The launch of the Thule Store Concept is a part of the strategic decision taken by the Thule Group to create increased visibility and awareness of the company's products and to emphasize the company's profile among retailers within all the channels where Thule products are sold. The Thule Store Concept includes premium displays, eye-catching packaging, informative product films and an innovative on-line fit-guide, allowing customers to choose which product would best suit their needs and illustrate how the product would look in use. All point-of-sale material is designed to help consumers see, feel and experience the depth and breadth of Thule’s product range. How it works, how it looks and how it fits the individual consumer's specific needs and preferences.

The Thule SlideBar– a first on the market!
The Thule SlideBar, a new and innovative roof-rack concept opens up a new way of transporting equipment. With a sliding functionality which facilitates the lifting of heavy and bulky equipment onto the rack; the user can simply slide out the bars to load beside the car body. This means, for example, that it only takes one person to load or unload a kayak. As safety is an integral design factor in all Thule’s products, the Thule SlideBar is equipped with a self lockable end-plug, making sure the top bar ‘clicks’ into the base bar as it slides into its final position. In addition, the product has been tested extensively and has been approved by the European quality standards (ISO) ’City Crash test’ and the German safety monitoring agency TÜV.

The Thule Dynamic – an aerodynamic roof box built with design and functionality in mind
The new premium Thule Dynamic roof box is perfectly suited for the upcoming winter season offering a large loading space suitable for skis and snowboards. Its sporty design smoothly integrates the roof box into the car’s shape through its low positioning and curved base line, thus allowing for easier handling. Other additions include the integrated ‘non-slip” material  fitted to the inside of the box, to avoid the equipment sliding around and the new Thule ‘PowerClick’ mounting system which not only has a comfortable one-hand tightening system, but also indicated with a clicking sound when the box is tightened enough.Finally the box has a convenient outside handle to facilitate opening and closing the box. The Thule Dynamic roof box comes in two sizes and two glossy colours: black and titan (an exclusive dark silver colour).

The K-Summit XXL size – Thule’s impressive family of snow chains in XXL version
Snow chains can be a life-saver on icy and snowy roads. Provided, of course, they are not left in the car boot because we can’t be bothered or, worse still, forget to attach them! This was the logic behind the launch of the Thule K-Summit, an easy-to-fit, easy-to-use snow chain. Thule K-Summit uses a patented ratchet system that acts as a force multiplier and makes mounting effortless. Furthermore the foldable arms keep the snow chain extremely tight to the wheel and compact when stored in the car boot. Thule K-Summit is now released in an XXL version meaning that also big SUVs now can use the Thule K-Summit snow chains. The family is now compatible with any type of car, including sports cars that have limited space around the wheels.

The Thule EuroClick G2– a bike carrier for non-towing cars
Thule presents the Thule EuroClick G2, in response to an increasing demand to equip small cars that cannot have tow-bars fitted (normally essential for rear-mount bike carriers). It comprises an attachment which can be fitted directly into the chassis without the need for pre-mounted fix points. The bike carrier is then clicked on in the same way as a detachable tow bar. By launching the Thule EuroClick G2, Thule offers an easy and effective way of transporting bulky bikes even with smaller city cars.

The Thule Jet Ski-trailer – the perfect transport solution for jet skis and water scooters
The Thule Jet Ski-trailer is designed to suit all jet skis available on the European market today. The trailer is capable of an axle load of 750 kg and with the curved crossbars supporting the Jet Ski, it has a particularly low centre of gravity giving users better comfort during transit and when on and off-loading. The winch support has been specially designed for jet skis and provides straightforward and hassle-free launch facilities while the jockey-wheel makes it easy to maneuver the trailer when detached from the car.

About Thule Group
Thule Group is a world leader in products and brands that make it easy for people to transport their equipment securely, safely and in style. Under the motto Active Life, Simplified, Thule Group offers products within four business areas: Carry Solutions (laptop and camera bags, backpacks etc), Vehicle Solutions (roof racks, bike racks, ski boxes, snow chains etc), Work Solutions (ladder racks, tool boxes etc) and Towing Solutions (towbars and trailers). The Thule Group has about 3,500 employees at more than 50 production facilities and sales offices worldwide. In 2009 sales amounted to SEK 5.8 billion.

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