Sarah Jayne Potter

The UK’s No.1 Men’s Independent Underwear & Swimwear Online Retailer Comes of Age!

Press release   •   Jul 28, 2016 09:00 BST

BANG+STRIKE, the UK’s No.1 independent online retailer of men’s underwear and swimwear celebrates it’s tenth birthday this year.

The retailer began back in 2006 when ASOS was enjoying the first signs of success and most retailers such as TopMan, John Lewis and Habitat didn’t even have an online store. Fashion designer Matthew Priestley saw an opportunity to create a niche online store retailing designer men’s underwear and swimwear. Initially the business was ran from home with a handful of brands and very little online competition. Over the next 3 years the company outgrew its base and moved into warehouse and office space in Leicester to cope with demand  

Over the ten years, they’ve gone from selling just a handful of brands to over 30, with over 1000 styles of men’s underwear, swimwear and sportswear being stocked on their website. Brands like Calvin Klein, Emporio Armani, Versace and Hugo Boss can be found amongst other specialist brands like Rufskin, Boardies and Oiler & Boiler. The brand have become so well recognised and respected in that industry that they have managed to acquire exclusivity on brands like Rufskin and 2(x)ist in the UK and exclusivity on certain styles in the UK from Tommy Hilfiger, Emporio Armani and Diesel.

With the rise in the #selfie, increasing increase in celebrity personas, as well as the healthy industry boom of late, men are working on their bodies more than ever, and want products that reflect their athletic and fashionable nature- plus being able to show off their abs, biceps and quads is always a bonus and BANG+STRIKE most definitely understands their audience like no other!

Customers and celebrities alike love BANG+STRIKE, with the brand enlisting the likes of TOWIE’s Dan Osborne and Charlie King, as well as Magaluf Weekender’s Tobi Jasicki to front their campaigns over the past two years, and even Bobby Norris, Mark Wright and the Geordie Shore boys have been spotted wearing BANG+STRIKE products out and about.

The website is no longer just somewhere to shop. With it’s cool, fresh photoshoots with upcoming male models like Igor Stepanov and Oliver Bailey, it’s online magazine BANGTALK, which is a mixture of promotional posts, aspirational stories and Q&As with industry insiders as well as their interaction and loyal customer base on social media, it’s no wonder that the men of the world are turning to BANG+STRIKE for all their underwear, swimwear and sportswear needs.

It’s National Underwear Day on 5th August and I truly believe that BANG+STRIKE would be perfect for any stories related to the day. Or perhaps you’re working on Summer swimwear or sportswear stories that I could send imagery and ideas for too?

For more information or imagery, or to arrange a Q&A with the founder of BANG+STRIKE, don’t hesitate to get in contact at 

Bang+Strike is the UK's No.1 men's underwear and swimwear store! 

BANG+STRIKE are proud to be the UK’s largest independent online retailer of men’s underwear and swimwear and the biggest retailer in Europe for several of their brands including Rufskin, ADDICTED, ES Collection, C-IN2, Andrew Christian and SupaWear

Alongside their current brands such as Calvin Klein, Diesel, Boardies, Gant, Emporio Armani and more recently Versace, they're always on the hunt for new and refreshing brands from here in the UK, to the streets of Miami and all the way across the globe to the Aussie beaches.