With fresh snowfall over the weekend and more forecast this week, it’s very much ‘business as usual’ at Scotland’s five mountain ski areas, which are all reporting great conditions.
Pisting teams have been busy at all the centres to ensure they make the most of conditions, described by one centre as “the best Easter snowsports for a decade”.
The five centres - CairnGorm Mountain, Glencoe Mountain Resort, Glenshee, Nevis Range and The Lecht - are all currently open and have no plans to close in the immediate future, with many enjoying drifts of fresh, powdery snow and superb, alpine conditions.
The Easter weekend saw the Scottish mountain ski areas pass the 200,000 skier-day mark for the season so far and this weekend (6-7 April), Cairngorm Mountain scored a first for Scotland with the first-ever new Big Air competition to be held in the UK as part of the Vans Hi Standard Series, attracting around 50 competitors. The CairnGorm competition was the third in the series and followed competitions in Les Arcs and Mayrhofen last month.
Next weekend (April 13 and 14), Nevis Range will be organising the Summit Highlander terrain park freestyle competition and first-ever freeride competition in the back corries.
Mike Cantlay, Chairman of VisitScotland, said:
“With breathtaking scenery and great natural resources, Scotland is the perfect destination for global snowsports enthusiasts.Our ski centres are a huge draw to local people, as well as those from further afield, and with the recent blue sky days and excellent snow conditions - unprecedented for this time of year - the Easter holidays are a great opportunity to get out there and enjoy it.
“But it’s not just about the money spent on ski passes, people come for the snow but stay for the restaurants and accommodation, which all provides a boost to Scotland’s visitor economy.Hitting the slopes is a fun day trip out for everyone, whatever their ability, and in this, the year of Natural Scotland, it’s a great excuse to get out and enjoy this stunning country at its best!”
The snowsports industry makes a substantial contribution to the economy. Using current data, snowsports have already injected almost £20.5m into the Scottish economy, with around £16.4m of this spent “off the hill” in local accommodation, places to eat, shops and filling stations and the remainder spent at the ski areas. In addition to this are visitors to Scotland’s other real-snow ski area, Snow Factor in Glasgow, which is open all-year round.
For more information on snow, weather and road conditions, please visit the official website at http://www.ski-scotland.com/ where information is regularly updated by the snowsports areas.
For further information or interviews contact:
Corporate Press Officer (North)
Tel: (01224) 269187
Mob: 07805 802508
Out of hours media enquiries: 07699 766986
Notes to Editors:
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- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation has three key roles:
- To market Scotland to all parts of the world to attract visitors
- To provide information – and inspiration – to visitors and potential visitors so they get the best out of a visit to Scotland
- To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- 2014 is the year Scotland welcomes the world, when it hosts the Glasgow Commonwealth Games, the Ryder Cup at Gleneagles and more than 800 Homecoming events throughout the country.For more information on Homecoming Scotland 2014, go to www.visitscotland.com
- The VisitScotland Information Centre network is a unique face-to-face channel engaging with around five million visitors and locals each year. Everyone who uses a VisitScotland Information Centre goes on to spend an additional £5.35, generating over £24 million for Scotland’s economy.
- According to a recent Deloitte study, tourism employs 270,000 people in Scotland in 20,000 diverse businesses. The same study calculates that the industry contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
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