VisitScotland

Thousands of trees, hundreds of jobs, millions of pounds for rural communities

Press release   •   Jul 06, 2016 12:33 BST

Demand is growing for a new breed of eco-cabin holiday across the UK. Holiday makers are increasingly seeking high quality, sustainable short break accommodation and are favouring providers that genuinely give back to society. Recent findings from Booking.com show that 52% claim that they are likely to favour a destination that can offer a reduced impact on the environment.

Forest Holidays has 571 cabins in nine stunning locations across Britain. It is a partner with the Forestry Commission and has a holiday location in Loch Lomond & The Trossachs National Park in Scotland.

Recently opening 11 new cabins in the Park, Forest Holidays Chief Executive Bruce McKendrick explains that the environmental, social and economic benefits to the wider area makes it a natural fit for the National Park:

“The experience of sleeping overnight in a forest in a National Park is magical and for our guests coming to stay at Strathyre is an adventure they’ll never forget, but they value more than that.

“We enhance the natural landscape, create habitats for wildlife and inspire guests with our love of the forests. We support rural economies and partner with some incredible local suppliers, attractions, pubs, cafes and restaurants, encouraging our guests to experience the delights on our doorstep. I believe that Forest Holidays proves that it is possible to both succeed as a business and to give something back.”

Officially opening the new forest cabins, Gordon Watson, Chief Executive of Loch Lomond & The Trossachs National Park commented:

“Eco-tourism is important for the environment and economy of the National Park and we are keen to encourage its growth as an increasingly popular choice with holiday makers. We need accommodation providers and businesses to create innovative, quality, sustainable offerings that help protect the Park’s precious wildlife and landscape, whilst attracting tourists to the Park.

“Loch Lomond & The Trossachs National Park is home to a number of rare and protected species of animals and plants, and it’s important that businesses in the park take their environmental responsibilities seriously when welcoming visitors. It was good to see a great working relationship deliver such a high quality tourism development and we wish Forest Holidays every success with its new venture.”

Seclusion in the forest is the holiday’s unique selling point. Cabins are positioned so as to give guests privacy and to be as unobtrusive as possible in the woodland which remains entirely open to the public.

The contribution of Forest Holidays towards connecting people, nature and local communities was welcomed by Gordon Smith, National Partnerships Manager, VisitScotland:

“It’s great to see Forest Holidays working in the Loch Lomond and Trossachs National Park to ensure that they are not only providing a great holiday experience, but also looking after and protecting the environment around them.  The Forest Holidays’ cabins have been built to offer people a great opportunity to connect and get close to nature.  Wildlife and nature tourism is a huge draw for visitors to Scotland, both domestically and internationally, with 58 per cent of visitors to Scotland citing the country’s scenery and landscapes as their top reason for choosing Scotland as a holiday destination.”

- ENDS -

For press information contact

Yasmin Sethna, Voyager PR

yasmin@voyagerpr.co.uk

Notes to Editors

  • Forest Holidays generates £2 million per year for the Forestry Commission
  • Guests spend £16 million per year with local businesses across the UK
  • Each Forest Holidays cabin introduces an estimated £30,000 into the local community
  • 500 people are employed by Forest Holidays across the UK
  • 96.6% of guests say they will returnForest Holidays self-catering cabins have been designed to have minimal impact on the ecological sensitivities and natural balance of the forest’s ecosystem, and have been built to the highest environmental standards.
  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by seven overarching strategies:
    1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland       to visit different parts of the country
    2. Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
    3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international       opportunities and market to a global audience and we will work within One       Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
    4. Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
    5. Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
    6. Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
    7. Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
  • The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
  • For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to www.visitscotland.com
  • For information about business events in Scotland go to www.conventionscotland.com


    Year of Innovation, Architecture and Design 2016

  • 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
  • The Year of Innovation, Architecture and Design begins on 1 January 2016 and ends on 31 December 2016 and will build on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
  • Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
  • The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Scottish Government, Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise and The Royal Incorporation of Architects in Scotland (RIAS).
  • The Year of Innovation, Architecture and Design events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
  • Join the conversation at #IAD2016
  • Events can join the 2016 Year of Innovation, Architecture and Design Partner Programme throughout the year by visiting http://www.eventscotland.org/YIAD_partner_programme

ERDF.