09 March, 2012
Thule Awarded 'Best Product Design' in Red Dot Award
The dedicated Thule design for an active lifestyle has once again been awarded the prestigious Red Dot Award, this time for the innovative and specially developed kayak carrier Thule K-Guard. Apart from its special design, this is the first kayak carrier ever that can be locked in place, both kayak to carrier and carrier to roof rack.
Kayaks are made to master the forces of water easily and gracefully, but when it comes to transportation outside their element, the situation has been quite different. With hulls in light, sensitive materials and shapes that vary quite a bit from one model to another, it has been a true challenge to design a universal kayak carrier that can accommodate these two factors and at the same time provide the safest possible transportation. Thule K-Guard solves all problems, and has become a revolution in its segment. With Thule K-Guard, kayak enthusiasts can transport their kayak faster, safer and easier.
“To win this award two years in a row is amazing, and it really proves that Thule can revolutionize quality, functionality and – not the least – innovative product design. This challenges us to stay in the forefront and to continuously create exciting products within the outdoor category,” says Greger Juhlin, Vice President Product Development at Thule.
The prestigious Red Dot Award has been acknowledging innovative and good design since 1955, and is presented by the German institute Design Zentrum Nordrhein-Westfalen. The institute receives more than 14,000 entries each year from more than 70 nations, and the awards are divided into three categories;
Product design, Communication design and Design concept.
Thule K-Guard won the award in the Product Design category, where 4,515 products had been entered and were examined by 30 international judges. The jury tests and evaluates all products in Essen, Germany.
Last year, the Red Dot jury awarded the Thule SlideBar roof bar. The award for Thule K-Guard manifests Thule’s position as a leader in design and innovation.
For more information about Red Dot Award, visit http://en.red-dot.org/
The Thule brand was established in Sweden in 1942. Thule is now a premium brand that is used around the world. Under the motto Bring your life, Thule offers a wide assortment of accessories to simplify the transportation of your gear and equipment in a secure, safe and stylish way. Roof racks, bike and water sport carriers, roof boxes, accessories for recreational vehicles, trailers for the active life (horses, boats etc), snow chains as well as luggage bags and boxes are just some examples of what Thule currently offers.
Thule is the largest brand in the Thule Group.
For more information, please contact: Fredrik Erlandsson, Communications Director, Thule Group
Phone: +46 70 309 00 21
The Thule Group Press Room:
About the Thule Group
The Thule Group is world leader in products and brands that make it easy for people to transport their equipment securely, safely and in style. Under the motto Active Life, Simplified, the Thule Group offers products within five areas: Carry Solutions (laptop and camera bags, backpacks, etc), Vehicle Solutions (roof racks, bike racks, ski boxes, snow chains, etc), Child Transport Solutions (multi-functional child carrier products), Work Solutions (ladder racks, tool boxes, etc) and Towing Solutions (towbars and trailers). The Thule Group has about 3,100 employees at more than 50 production facilities and sales offices worldwide. In 2010 sales amounted to SEK 5,7 billion.
Find out more at www.thulegroup.com