Thule Group

Thule expands into the sports retail industry with a brand new point of sales display system

Press Release   •   Feb 07, 2010 17:30 GMT

Thule, world leader in sports and utility transportation, is pleased to announce its presence at ISPO, the world's largest sporting goods trade show, held in Munich from 7th -10th of February. The company’s attendance at this prestigious event marks its debut in the sports retail industry. Thule is expanding into the sports retail industry since athletes have a great need for transportation solutions. Thule is an international company made up of passionate outdoor enthusiasts who deliver safe, easy and stylish transportation solutions for families and professionals alike. The company is well-known for its load carriers (rooftop boxes, roof racks, ski racks and bike carriers) and snow chains which will be on display at ISPO. There will be an interactive display available featuring the online fit guide which will allow visitors to select their brand of car and match it to a particular roof box, roof bar or bike carrier. In addition, a new point of sales display system will be shown where retailers will be able to choose the type of display according to their needs.

In addition, Thule and ICEHOTEL, the world’s first and largest hotel built from ice and snow with a surface area of 5,500 square metres located in Jukkasjärvi, Sweden, will make an exclusive partnership for ISPO. Visitors to Thule’s stand will be able to participate in a drawing where they can win a retreat to the ICEHOTEL with all service included.

About Thule Group

Thule Group is a world leader in products and brands that make it easy for people to transport their equipment securely, safely and in style. Under the motto Active Life, Simplified, Thule Group offers products within four business areas: Carry Solutions (laptop and camera bags, backpacks etc), Vehicle Solutions (roof racks, bike racks, ski boxes, snow chains etc), Work Solutions (ladder racks, tool boxes etc) and Towing Solutions (towbars and trailers). The Thule Group has about 3,500 employees at more than 50 production facilities and sales offices worldwide. In 2009 sales amounted to SEK 5.8 billion.

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