Thule Group

Thule Group presents increased selection and range in the sports industry at this summer’s European Outdoor Trade Show in Friedrichshafen, July 12-15, 2012

Press Release   •   Jul 10, 2012 16:24 BST

Thule Group presents increased selection and range in the sports industry at this summer’s European Outdoor Trade Show in Friedrichshafen, July 12-15, 2012

At this year’s European Outdoor Trade Show in Friedrichshafen, Germany, the Thule Group will present the latest in Thule’s bag collection. The Thule EnRoute Daypack Collection is a smaller backpack that is available in four different designs and can be used for a daytrip, as a school bag or for excursions. Thule’s trade show booth will also have selected items from Thule’s sports accessories as well as the multifunctional baby carriage Chariot.

Thule Group is a world leader in sports and recreation products that make it easier for people to transport their equipment safely, securely and in style. At the 2012 European Outdoor Trade Show in Friedrichshafen, Thule Group will present their new bag collection -Thule EnRoute Daypack Collection. The bag is a smaller backpack but it still has Thule function and design, making it optimal for an active life. For example, Thule’s Safe Zone bags let you carry your computer and phone in protected compartments in the bag while maintaining design and comfort.

Chariot’s baby joggers and bicycle trailers for the active family will also be at the booth, as well as the latest in water sports Thule K-Guard - the kayak carrier that makes it easier and theft-proof for you to take your kayak when traveling.

Thule K-Guard was recently awarded the Scandinavian Outdoor Award’s Jury’s Honorable Mention.

Thule Group will also present at this year’s European Outdoor Trade Show the Thule Adventure Team, reigning world champion in Adventure Racing, one of the world’s fastest growing sports, and Freya Hoffmeister, kayak enthusiast who just finished the first stage in her challenging race to paddle solo around the entire South American continent.

We will be holding a press conference with the Swedish kayak manufacturer Point 65 and Freya Hoffmeister will talk about the project and her adventure after the first stage,
The Thule Adventure Team will also be at the trade show and will participate in the ”Trail Running Parcours,” starting Friday at 11:00 a.m. 

Visit our booth at the European    Outdoor Trade Show 2012

Hall B1, Booth 205

10:00 a.m., Friday, July 13
Press conference with adventurer Freya Hoffmeister and Point 65 at the Thule booth

11:00 a.m., Friday, July 13
The “Trail -Running Parcours” bicycle   race, with the Thule Adventure Team participating

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About the Thule Group

The Thule Group is world leader in products and brands that make it easy for people to transport their equipment securely, safely and in style. Under the motto Active Life, Simplified, the Thule Group offers products within five areas: Carry Solutions (laptop and camera bags, backpacks, etc), Vehicle Solutions (roof racks, bike racks, ski boxes, snow chains, etc), Child Transport Solutions (multi-functional child carrier products), Work Solutions (ladder racks, tool boxes, etc) and Towing Solutions (towbars and trailers). The Thule Group has about 3,100 employees at more than 50 production facilities and sales offices worldwide. In 2010 sales amounted to SEK 5,7 billion.
Find out more at www.thulegroup.com