Thule Group

Thule Group – The Latest Brand to sign up for The Inaugural Photography Show

Press release   •   Feb 19, 2014 10:00 GMT

The Photography Show welcomes Thule and Case Logic, marked under the global outdoor company – Thule Group, as the latest major brands to exhibit at the inaugural show.

This year’s Photography Show sees continuing growth for Thule and Case Logic in UK. A growing range of products and at the forefront of design and innovation, Thule and Case Logic are proud to be showcasing their range of award winning DSLR camera bags and daypacks on stand (D40 – Hall 11).

At the beginning of the year, Thule – one of the world’s leading and award winning outdoor brands, revealed their next generation smart camera bag line – the Covert Collection. Available for a hands-on demonstration from Thule experts at the show, its design quality is at its core. The key features that make the Covert Line unique are Thule’s SafeZone™ removable camera pod system with dual density padded bottom, origami-inspired divider system that folds around the smallest to largest pieces of gear for custom fit and protection, durable and water resistant, two-tone Oxford material. 

The Thule Covert collection consists of four unique and stylized camera bags with the functionality and durability to support an urban photographer chasing the perfect shot though the city or on weekend excursions.

For those unfamiliar with the company or its range of products and service, Case Logic is a global leader in bag solutions and is known for their cleverly designed smart bags for laptops, cameras, tablets & small portable electronics. In addition to the Thule line up, there will be an extensive collection of Case Logics camera bag collections on the stand, including the brand-new, award winning Luminosity Medium DSLR Split Pack with its adjustable foam walls and dividers which enables you to custom design storage for your DSLR camera, and up to 4 lenses of flash and accessories. The inspired split-pack design, durable ripstop nylon and oversized zippers will keep your favourite gear protected and allow you the freedom to take it wherever you go.

There will be live demonstrations throughout the day, hands on opportunities, expert help and plenty of opportunities for questions and answers.

With such cutting edge products, it’s easy to see why Thule and Case Logic were awarded the prestigious iF Product Design award in 2013 and 2014.

Thule Group will be showcasing the Covert collection for the first time before it officially goes on sale: Darren Long, Head of UK Sales for Outdoor & Bags at Thule UK, says, “We are delighted to be exhibiting at The Photography Show and believe the exciting mix of interactive features and education will really appeal to photographers across the board. The Thule Group will be showing the professionally-inspired camera bags as well as the expanded line of lens cases and accessories, as well as the newest members of our award winning compact line up.”

“We are particularly excited to have the Thule Covert Collection at the show ahead of its official release, giving customers an exclusive sneak preview.”

    About Thule
    The Thule brand was established in 1942. Under the motto Bring your life, Thule globally offers a wide range of premium products that enable active people to bring their luggage, equipment and their kids with them in a safe, simple and elegant way. Thule’s product offering includes roof racks, bike carriers, roof boxes, boat / horse trailers, computer / camera / sports duffle bags and juvenile products such as child bike seats and multifunctional strollers. Thule products are sold in more than 125 markets all over the world.

    Thule is the largest brand in the Thule Group.

    About Case Logic – The Life, Simplified. ® Legacy
    Case Logic, a brand within the Thule Group, has been a leader in developing and delivering intelligent organization solutions for the ways people live for almost 30 years. The company started in Boulder, Colorado in 1984 with the goal of creating a solution for cassette tapes rattling around on the car floor while driving to the ski slopes.

    Today, Case Logic develops and distributes portable and home storage accessories for tablets, laptops, cameras, and smartphones, portable electronics and, CDs and DVDs to customers across the globe.

    For more information about Case Logic and its products, please visit 

    About Thule Group
    Thule Group is a world leader in products that make it easy for people to transport the things they care for – easy, securely and in style. Under the motto Active Life, Simplified, Thule Group offers products within four segments: Outdoor & Bags (equipment and carriers for cycling, water and winter sports, roof boxes, bike trailers, baby joggers, laptop and camera bags, backpacks and cases for mobile handheld devices), Towing (towbars) and Trailers (trailers for the semi- and professional users).

    Thule Group has approximately 3,400 employees at more than 50 production facilities and sales offices worldwide. Sales in 2012 amounted to SEK 5.8 billion. Find out more at