Thule, the world leader in products that make it easy for people to transport their equipment safely, easily and in style, today announced its focus areas of the world's largest winter sports trade show, ISPO, which takes place every year in Munich. This year the fair is open to visitors on February 6 to 9.
This year Thule has seized a booth in hall A4, which has a clear focus on snow and skiing. All the major ski manufacturers are in place in the hall, as well as a range of accessories that surround the ski equipment.
Thule presents five products during the fair. Products that facilitate the transport of equipment associated with skiing, but also linked to the cycle. In addition, a special area dedicated to Thule's Partner Program can be found in the booth, targeted at consumers by making it easier for resellers and partners from your dealer to show up Thule's product line.
As for product news, a new and improved version of Thule's best selling bike carrier Thule Euroclassic G6 will be presented. Thule is also first in the industry to offer a roof rack with a so called SlideBar solution that is mounted on the roof, which greatly simplifies loading and unloading of heavy equipment. Other new products include roof box Thule Dynamic, as with a new and innovative design and has a number of smart features making it easy to mount on the roof as well as loading and unloading it. They are all together reinforcing Thule's world-leading position in the segment.
Per-Axel Larsen, VP Marketing commented: "ISPO is the perfect platform for Thule to show how design and functionality can be combined to develop new and exciting products for our customers. Thule strives to not only be synonymous with transportation, but especially with an active lifestyle. "
To learn more about Thule, visit our stand and get a more detailed presentation of the products and news or visit us in connection with Thule's press lunch on Monday, February 7, please contact press contact Oscar Arp as described below.
Thule Press contact at the ISPO fair
Product Manager Winter and Water sports
Phone: + 46 709 64 64 64
About Thule Group
Thule Group is a world leader in products and brands that make it easy for people to transport their equipment securely, safely and in style. Under the motto Active Life, Simplified, Thule Group offers products within four business areas: Carry Solutions (laptop and camera bags, backpacks etc), Vehicle Solutions (roof racks, bike racks, ski boxes, snow chains etc), Work Solutions (ladder racks, tool boxes etc) and Towing Solutions (towbars and trailers). The Thule Group has about 3,500 employees at more than 50 production facilities and sales offices worldwide. In 2009 sales amounted to SEK 5.8 billion.
Find out more at www.thule.com