Friday's PR

Tobacco tax rise will prompt more smokers to use E-Lites electronic cigarettes

Press release   •   Mar 21, 2012 15:02 GMT

The 37p rise in cigarette pack prices brought about by today’s increase in tobacco duty will encourage more British smokers than ever to switch to electronic cigarettes, according to leading brand E-Lites.

Today’s Budget saw tobacco duty pushed to five per cent above inflation, which will increase the price of a cigarette pack by 37p, with smokers still reeling from last year’s two per cent rise, which lifted the average pack price to £7.

UK-based E-Lites has seen a four-fold increase in sales over the past year as the country’s 10 million smokers grow tired of coughing up ever-increasing sums for traditional tobacco cigarettes.

 A further increase in conversion is expected to follow today’s announcement, says E-Lites co-founder and director Adrian Everett.

“When increasingly harsh restrictions on the sale of tobacco are combined with rising prices, at a time when people have less money to spend than ever, smokers are feeling the pinch like never before,” he said. “Obviously, discouraging the use of tobacco products is a positive step but many smokers struggle to quit completely, so E-Lites electronic cigarettes provides them with a comparatively healthier, safer and cheaper alternative, which will become increasingly visible in shops over the next few months. Some have predicted a rise in the black market trading of tobacco and that’s something we all want to avoid.”

In a recent survey of 500 E-Lites buyers, more than a third (34 per cent) said that their primary motivation for switching away from tobacco cigarettes was to save money, while 44 per cent said this was the major reason for continuing to use E-Lites products on a permanent basis.

It is estimated that a typical 20-a-day smoker could save around £162 per month by changing from tobacco cigarettes to E-Lites electronic cigarettes.

The health advantages of E-Lites, compared with tobacco products, are equally compelling. Free of tobacco, tar and other toxins, E-Lites contain a pure nicotine solution that is vaporised upon inhalation, providing the user with a familiar and pleasurable sensation but without the most damaging consequences for their health.

In addition, E-Lites are legally unrestricted for use in almost all public places and since they fall outside the blank-out restrictions on the sale of tobacco, can be displayed in shops, pharmacies, supermarkets and convenience stores.

E-Lites ( was established in the UK in 2007 and is already a leader in its field, producing some of the most advanced electronic cigarettes on the market. The company is expanding nationally and internationally as demand grows for its innovative products.

Its latest range of new-generation E-Lites includes the disposable device that provides the equivalent of 40 cigarettes and is priced at £9.99.

These are the result of extensive UK research and development. The evolution of E-Lites has been supported by significant investment in design and testing to ensure its electronic smoking devices are made to the highest standards and deliver the most authentic and luxurious smoking sensation possible. The company’s manufacturing facility uses the latest state of the art micro-electronic technology, ensuring E-Lites set the standard within the electronic smoking industry. E-Lites are globally patented, internationally trademarked, and are backed by an international parts replacement guarantee.

Michael Ryan, one of the founding directors of E-Lites, is also chairman of the Electronic Cigarette Industry Trade Association (ECITA), a representative body which provides advice, guidelines and support to members, as well as working to ensure the correct regulatory framework is applied to such products. For more information, visit