Vision Express

Toddler fighting eye cancer joins Vision Express to officially open new optical store at Tesco in Wisbech

Press release   •   Mar 22, 2018 16:24 GMT

The new ‘Vision Express at Tesco’ store in Wisbech has officially opened its doors, with a celebration led by child eye cancer survivor and charity ambassador, Logan Brown.

Logan, his mum Hayley and dad Gavin are ambassadors for the Childhood Eye Cancer Trust (CHECT) and were on hand to help cut the ribbon on the premises, which is home to sophisticated sight screening equipment, to deliver a thorough eye health service to local residents.

In 2017, Logan was diagnosed with retinoblastoma (Rb), a rare and aggressive eye cancer, when he was just two years old. “We first saw a strange white blur across Logan’s pupil when he was playing, and again when we were putting Logan to bed,” explained Hayley. “We thought it was odd so went online and googled “white blur in child’s pupil” which led us to information about retinoblastoma on the CHECT website. We read that retinoblastoma was very rare but we could see that it was important to get Logan’s eye checked out straight away.”

Logan had his eyes examined by his local GP, and Hayley explained that she had read about retinoblastoma online. After he received an examination, an urgent referral to the local hospital eye department was made, where the ophthalmologist was unable to say what was wrong, and Logan was urgently referred to see a more senior ophthalmologist at Addenbrooke’s Hospital. Hayley recalls: “It was really hard, we know now retinoblastoma is really rare and not every health professional will have seen it, but we were so worried, we could see the white glow more clearly each day and it was horrible thinking that something was wrong but not knowing for sure.”

The family went to Addenbrooke’s Hospital, only to have to return a week later to have Logan examined under general anaesthetic. Suspecting retinoblastoma, the ophthalmologist referred the family to The Royal London Hospital the following day, one of the two specialist centres for retinoblastoma in the UK. It was there that Logan was diagnosed with unilateral retinoblastoma. The following week he had his left eye removed; the operation was successful and he required no further treatment.

Hayley said: “Throughout all of this Logan has carried being his cheeky, mischievous, little self and taken it all in his stride. We are so proud of our little boy.”

Vision Express at Tesco Wisbech store manager, Katie Griffin said: “It’s fantastic to have Logan and his family join the team to officially open our new store.

“We’re here to help residents ensure their vision is the best it can be, and Logan’s story demonstrates the importance of looking after your eye health.

“We have over 100 ways to test your eyes, to assess how they’re working and help detect serious conditions such as high cholesterol, high blood pressure, diabetes and increased risk of stroke. It’s great that Vision Express is now in such a convenient location for local residents to drop in and get this essential health check.”

The Wisbech optical store,is one of more than 200 ‘Vision Express at Tesco’ outlets launching across the UK in 2018 and showcases a purple-infused rebrand being introduced across the entire Vision Express chain.

The re- brand introduces a refreshed logo and striking purple and green colour decor, featuring bright sofas and wooden flooring, delivering a modern, inviting and vibrant environment to encourage customers to feel at ease.

Vision Express’ acquired Tesco Opticians at the end of 2017. In preparation for the expected increase in demand for frames prompted by the acquisition, a £1.5 million investment has been made at Vision Express’ Nottingham-based Technical Centre.

The national home of Vision Express’ laboratory, the Technical Centre currently produces more than one million pairs of glasses a year but following the investment, production capacity is expected to double during 2018.

Vision Express CEO Jonathan Lawson added: “This is a hugely exciting time for the Vision Express family, and we’re delighted to welcome new team members to the company and provide a seamless eye health service to former Tesco optical customers. Crucially, we’re pleased to now be able to offer our vision expertise in a convenient location to residents.”

About Vision Express

Vision Express is one of the largest optical retailers in the UK and part of GrandVision, the global leader in optical retail operating in more than 40 countries, spanning over 6,500 stores and online.

With almost 600 stores nationwide, Vision Express first opened its doors in Newcastle in 1988. Built on a passion for the profession, it has gone from strength to strength, driven by a commitment to unparalleled customer service and providing the best individual optical care, the right product and great value. Customers can select from a vast range of genuine designer brands and the latest technology lenses, through to complete glasses from £39.

With around 6,000 employees, Vision Express makes a significant difference to the communities it operates within, and the organisations it chooses to support. As part of its commitment to Vision. Taken Seriously, and as a responsible and caring retailer, Vision Express is proud to partner with a range of healthcare charities, which have touched the lives of customers and teams. These companies provide vital support to people affected by vision-related conditions. They are part of the Vision Express Charity Project and include:

  • Childhood Eye Cancer Trust (CHECT)
  • International Glaucoma Association
  • Macular Society
  • Stroke Association
  • Temple Street University Hospital
  • Brake