Leading UK inbound marketing consultancy Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system, after two years of using the Salesforce Professional Edition.
Specialising in digital, inbound and content marketing for the B2B sector, Tomorrow People will use Workbooks to manage its customer details and interactions. We will also be using the Workbooks integration with Hubspot, a cloud based inbound marketing tool, thus enabling them to take advantage of all the marketing analytical tools within Hubspot in conjunction with the CRM functionality and automation provided within Workbooks.
Alistair Norman, Marketing Director at Tomorrow People commented, “Workbooks is not only far more cost-effective than Salesforce.com, it is also more intuitive for our users and much easier for us to customise. We also like the fact that Workbooks keeps our customer details in the UK compared to Salesforce, who kept all our data in the USA.”
Tomorrow People’s choice to move to Workbooks from Salesforce follows a number of other customers who have made the same move. Workbooks makes it easy to migrate Salesforce data across to Workbooks and the Workbooks team has extensive experience in this area, having employed 2 senior consultants who previously worked in the Salesforce Services and Implementations team.
Workbooks Sales Director Ian Moyse said, “Having used Salesforce myself in the past I recognise it has a lot of functionality, but it also carries a lot of cost not only in the license, but in the 3rd party implementation and ongoing maintenance required. We offer customers a system that is easier for users to adopt and that is often a third to a quarter of the licensing cost without compromising on functionality and features.”
Alistair Norman continued “We were impressed by the breadth of functionality in Workbooks, the fact that we are dealing directly with the vendor, and how easy they have made it to migrate from Salesforce. Like many, we initially opted for a big brand name and quickly realised that it comes with cost and complexity.”
Workbooks.com is one of the fastest growing providers of web based CRM and business applications designed specifically for small and mid-size organisations.
Headquartered in the UK, our suite of products enables our customers to accelerate sales growth, improve marketing execution, streamline business processes and improve the quality of customer support they deliver. The Workbooks CRM Edition delivers easy to use sales force automation, marketing management and customer support tools.