Securing your company’s place on the short-list for the National Air Conditioning Awards www.national-acr-awards.co.uk brings many accolades, so we’ve asked our expert panel of judges to outline what makes a good entry.
According to Graeme Fox President at AREA, Owner of Specialist Mechanical Services, and a Fellow at the Institute of Refrigeration, clarity is key:
“Keep the entry clear - make sure the judges understand why your entry stands out from the rest! Some judges will know the product/project/company but some will not so you need to make sure they can differentiate between you and the others.
If data exists, use it - that could be the difference between winning and being a runner up. If the data doesn't exist, don't make it up - many judges will see right through any waffle!"
For Judith Evans, Director, Refrigeration Developments and Testing (RD&T) stresses that it is important to avoid marketing spin and stick to the facts.
“It is important to always to have some good validation of the technology/project and to see material that proves what the applicant claim,” says Judith and adds that “a clear description of the technology/project and why it works or is a benefit gives credence.”
Roger Hitchin, former Technical Director of BRE agrees. He stresses that entrants should “clearly state the benefits with evidence if possible”. But Roger is also looking for entries that stand out and is special compared to other entries.
So there you have it. First and foremost, comply with the rules. Cut the spin and do not make your entry read like a promotion. Outline the benefits and validate the technology with solid metrics such as energy savings, reduced carbon emissions, but above all try and stand out from the crowd. Your applications should be interesting, informative and memorable.
Once you have done all you can to craft a good entry all that remains if for you to book your table, invite your guests and look forward to a great night out. But please hurry; the closing date for entries is 3rd of March 2014. Good Luck!
Notes for editors
The National Air Conditioning and Refrigeration awards are being held on15th May 2014 at Town Hall Birmingham. Entries are free but all entrants must register first at www.national-acr-awards.co.uk
The judging panel comprises the following:
Steve Adams, Chairman of ACRIB
Graham Garner, Past Chairman of ACRIB
Judith Evans, Director of Refrigeration Developments & Testing
John Armstrong, Past President of CIBSE
Roger Hitchin, Former Technical Director at the Building Research Establishment
Graeme Fox, President of AREA
The 12 award categories for the 2014 National ACR Awards and details are available on our website www.national-acr-awards.co.uk
Best Retail Project
Best Commercial Project
Best End User
Top Consultant or Specifiers
Air Conditioning Product of the Year
Refrigeration Product of the Year
Best Marketing Campaign
Best Training Provider
Wholesaler/Distributor of the Year
Phil Creaney Award - 'The Power of One'
This award will recognise the individual contribution made by a single individual, in promoting the UK air conditioning and refrigeration industry and will be the gift of the editor of ACR Today, Will Hawkins.
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