Summary of the headline figures
In August 2010 traffic, measured in Revenue Passenger Kilometres, fell by 2.9 per cent. Passenger capacity, measured in Available Seat Kilometres, was down 2.6 per cent on August 2009. This resulted in a passenger load factor decrease of 0.3 points versus last year, to 84.4 per cent. Traffic comprised a 1.4 per cent decrease in premium traffic and a 3.1 per cent decrease in non-premium traffic. The year-on-year reduction in premium traffic is due to promotional activity in the premium cabins last year.
Cargo, measured in Cargo Tonne Kilometres, rose by 3.4 per cent.
Market conditions remain as previously anticipated, with overall summer volumes slightly lower than the peak levels seen last year and strong yield performance in both premium and non-premium.
British Airways is extending its route network from London City Airport this winter with a new route to Chambery, the gateway to the French Alps. The service, by BACityFlyer, the wholly-owned subsidiary of British Airways, will operate four times a week from 18th December until the end of March 2011, using the airline’s fleet of brand new Embraer 190 aircraft.
To celebrate ‘Backing the Bid’ week (August 23-29), footballer Bobby Zamora launched an electronic board in British Airways’ Galleries lounge in Terminal 5, which allows customers to express their personal backing. Hundreds of these signatures will be replicated on to the livery of the official British Airways aircraft taking the England 2018 bid team to FIFA for the final presentation in December.
British Airways launched a new sale on Thursday, August 26. The twenty day sale offers discounted flights to more than a hundred destinations worldwide as well as hundreds of holidays for departures from August 26, 2010 right through to June 30, 2011.