The Turkey retailing market is expected to see positive constant value growth over the forecast period, thanks to better economic expectations in Turkey. Independent local companies will remain key; however, chained companies are expected to increase their share of the market as they increase their outlet numbers throughout Turkey. Improved economic conditions, rising disposable incomes, a growing number of outlets and the entry of new companies will be the main reasons for positive growth over the forecast period. Rising urbanisation and the young population of the country will be other important factors contributing to growth.
As a result of rising disposable incomes consumer demand in general increased, which forced companies to open new outlets in order not to lose customers to competitors. In addition, the rising number of shopping malls positively affected retailing. Turkish people like to go to shopping malls, where they can spend a whole day, as there are many stores, restaurants and cinemas in the same area.
Grocery retailers held the lead within store-based retailing in 2012. However, non-grocery retailers enjoyed more dynamic growth. In addition, the share of non-grocery items within the total sales of grocery retailers also increased. The growth in grocery retailers was mainly driven by hypermarkets and discounters, as these retail channels continued to expand their presence, with further outlet growth. In non-grocery retailers, on the other hand, growth was driven by department stores, apparel specialist retailers, variety stores and electronics and appliance specialist retailers.
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