Two Fifths of Britons Rely on Smartphones Whilst Dieting

Press Release   •   Aug 23, 2013 13:02 BST

Whilst many dieters around the UK combine a mix of healthy eating and regular physical activity in order to lose weight, it appears that plenty of those seeking weight loss are also turning to gadgets for dieting assistance.

As many as one third of Britons are now turning to their Smartphones when dieting in a bid to help them reach their weight goals and ‘beat the bulge’, according to a new study by leading mobile phone comparison site,

The study polled a total of 1,791 adults who were currently trying to lose weight. Of those questioned, 39% admitted that they relied heavily on dieting and weight loss phone and tablet apps in order to make informed decisions about food choices, as well as to stay on track with weight loss goals. 87% of these individuals had been using a dieting app for at least three months, and 81% had so far seen more successful weight loss results through using dieting apps than they did before starting to use the apps.

72% of respondents stated during the poll that they would only download a dieting app to their Smartphone that was free of charge. 59% of those currently using a dieting/fitness app said that they had recommended downloading a mobile dieting app to friends or family members trying to lose weight themselves.

By far the most popular mobile app designed for aiding weight loss was MyFitnessPal, which was the preferred choice of 61% of those questioned who currently used a dieting app.

Next, relevant respondents were asked to name the top reasons as to how using dieting apps on their Smartphone has helped them to lose weight. The five highest ranked answers emerged as follows:

1. Easier to track calories and food intake at the push of a button (47%)

2. Can check calorie content of items before deciding to eat them (36%)

3. Helpful for planning healthy and nutritious meals in advance (32%)

4. Helps keep me motivated (24%)

5. Cheaper and easier alternative to diet books and magazines (18%)

Adam Cable, Director of, said the following on the results of the study:

“I think it is an absolutely fantastic sign that so many people are using their mobile phones to help aid them with weight loss, and seeing effective results from it!  It must be hard to try and stick to a diet or low calorie menu when on the go or out at a restaurant, so being able to track food intake in situations like this on a mobile device must be a god send to some.”

Mobile Phone Checker is a UK Mobile Phone Price Comparison service, containing five unique tools with over 1 million contracts compared daily across the whole of the market.