New tyre labelling regulations which come into force on 1st November will offer switched-on workshops an even greater opportunity to sell wheel alignment checks to customers and boost profits further, says wheel alignment specialist Pro-Align.
Hailed as one of the most major advances to the tyre industry in recent history, the new labels are expected to help retailers move from a primarily price-based, commodity style transaction to more of a consultative approach, based on differentiated customer needs or preferences – a perfect scenario for educating drivers about wheel alignment.
“The new tyre labels mean that workshops now have an ideal opportunity to consult properly with customers to explain to them about the different characteristics of tyres and equally, understand the customers’ requirements,” explains Paul Beaurain, managing director, Pro-Align. “As part of this process, it is an ideal opportunity to underline the importance of correct wheel alignment, not least to ensure the tyres perform as their label suggests.”
As part of the consultation process with customers, Pro-Align advises workshops that they should remind drivers that unless they have their wheel alignment checked at the time of tyre replacement, they are unlikely to achieve the same levels of performance as indicated on their label. This could lead to greater noise, higher fuel bills and reduced vehicle safety. What’s more, cars suffering from misalignment are likely to experience uneven or rapid tyre wear meaning they will not deliver their optimum mileage.
“With 9 out of 10 cars suffering from some form of misalignment, alignment checks should be seen as an integral part of the tyre replacement process not an optional extra,” adds Beaurain. “By taking just a few minutes to explain these issues to customer and then carry out the checks, workshops are likely to unlock a host of other servicing opportunities.”
For more information about Pro-Align’s comprehensive range of advanced wheel aligners and wheel servicing equipment, visit www.pro-align.co.uk.
Pro-Align is one of the UK’s leading independent suppliers of wheel alignment and wheel service equipment. Its advanced systems are used by many vehicle manufacturers, franchised dealer groups, independent workshops, motorsport specialists and vehicle technology consultancies. Pro-Align is the sole UK distributor for the Hunter range of wheel aligners, balancers and tyre changers.