After another busy year, the owners of the Ugg brand Decker’s have announced that sales of their Kids ranges of boots have done extremely well and above the expectations set out at the start of the year.
The Ugg brand has been popular now for around about 10 years and the kids range of boots, which includes many of the same styles as the men’s and women’s ranges, has been one of the best selling ranges for children’s footwear in the industry.
The Ugg brand has always been popular and has become a staple item for many people, celebrities included and as a country we have always been interested in what celebs are wearing, and these days, what their kids are wearing too. Many a child has been photographed wearing a cool pair of Ugg boots when out with their famous parents, from Cruz Beckham and Matilda Rose Ledger to Zahara Marley Jolie-Pitt – the celebrities know what’s cool and their kids are some of the best dressed children you’ll see and it follows that people will want to copy their screen idols and famously beautiful stylish women and will want their children to look pretty special too. We all know that Victoria and David Beckham are one of the most stylish celebrity couples you will find and if their children are wearing Uggs then its an endorsement that Uggs are therefore cool and trendy for kids.
Ugg owners, Decker’s Outdoors have truly done a great job with their range of kids boots and have paid particular attention to what kids want. They want a boot that looks as close to mummy and daddy’s cool boots as they can possibly get – and that’s what you get from the Ugg range for kids. A mini version of all the most popular designs that have been sell-outs for adults.
So what are the kids loving this season then? Well among the fastest sellers for kids are the biker style boots, the leather Rockville and Ugg Kensington, as well as the hot favourite the Retro Cargo with its funky strap over a cargo pocket. As with the adults styles, the classic tall and short Uggs are great for kids with their easy pull-on design and they can be worn with skirts, jeans, leggings, jeggings and all the other kids favourite trends this Autumn/Winter season. That’s not all though, there’s also the Ugg Birch Boot with its understated mix of suede and leather that transforms any young persons outfit from cool to super-cool in an instant. And last but by no means least, the kids Sunsparkle with its fur trim running the length of this gorgeous tall boot. They make any outfit look great and will keep feet and legs lovely and warm this season too.
So some very clever choices by Decker’s in the past to provide such a great selection of amazingly popular boots for the kids to wear. The children’s fashion industry has always been a big source of revenue for companies and we should never underestimate how much parents are willing to pay for their kids to look good. Uggs for kids are not the cheapest boots on the market and there are as many imitation style boots available in the shops to challenge Ugg for the top spot but they remain at the top and they know what to do to stay there. This undoubtedly involves keeping their ear to the round and listening to what kids want to wear, and what sells well in the women’s ranges too, and then to continue producing funky and cool footwear styles that children will want to wear and mums will be happy to buy. We’re pretty sure Decker’s are already planning their next strategic move when it comes to their kids ranges as well as all the other fantastic things they have planned for their other extremely popular men’s and women’s designs too.
Cloggs.co.uk is an official retalier of the UGG Australia brand. We stock a full range of all the UGG styles and designs, shop for yours today.