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UK camping market benefited from the recession

Press Release   •   Feb 08, 2013 12:31 GMT

With more consumers switching to holidays in the UK, the UK camping market has received a boost in the number of holidays taken as a result of the recession.

Camping and caravanning refers to holidays that use tents, trailer tents, touring caravans, caravan holiday homes, park homes and motor homes as accommodation.

Holidaymakers may own or rent their equipment and can travel to their destination carrying their tent or towing their caravan or trailer tent.

Alternatively, they can stay in caravan holiday homes (statics) or tents that are already in place at the camping or caravanning park.

While camping and caravanning operators are always at the mercy of the 'Great British Weather', such holidays have proved particularly popular throughout the recessionary period.

This has boosted positive perception and leaves the sector in a strong position compared to more expensive options as both consumer confidence and consumer spending struggled through 2011-2012.

Forest Holidays, Haven, Parkdean, Park Resorts and the Camping and Caravanning Club have all seen increased sales year on year.

By volume, the largest segment of the market is camping, a position it has consistently held over the last five years. Average expenditure on such holidays is, however, lowest across the segments.

One in three people report having been on a camping or caravanning holiday in the last three years. In the three years to January 2011, 18% of adults report having camped in a tent while 14% have stayed in a static caravan/'holiday home'.

More niche choices include (but are not limited to) using a towed caravan (4%), a motor home (3%) and 'glamping' (1%).

The three most popular attitudinal responses are - "They are ideal for families", "They are good value for money" and "They are a good way to explore the 'great outdoors'.

For more information on the UK camping market, see the latest research: UK Camping Market

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