The UK carpet market experienced an average annual decline of 1% over the past six years, to reach a value of £4.8 billion in 2012.
The decline in market size was mainly influenced by changes in consumer preferences as a growing tendency towards minimalism affected demand for carpets. Wood flooring became increasingly popular, with consumers choosing smooth floors - anything that was not carpet.
Housing construction levels for new dwellings have a major influence on demand for the industry's products in the new carpet segment, while a decline in housing renovation levels reduces demand in the upgrade segment.
Demand from the domestic sector is expected to continue to account for the largest share of the UK carpet market, anticipated to represent 58% of the market in 2013. But carpets will also continue to face strong pressure from alternative smooth floor coverings, including engineered and solid wood, vinyl and ceramic tiles.
The geographic distribution of companies operating in the industry generally follows UK population and income levels across various regions. Total industry revenue for each region therefore generally reflects population and income trends across the United Kingdom.
With about 12.4% of the United Kingdom's population and 15.6% of gross domestic household income, London is the largest geographic region in the industry, accounting for an estimated 16.3% of total industry revenue in 2012-13.
This higher level for industry revenue compared to population and income is due to a larger number of homes that utilise high-end and more expensive carpets and other products from the industry.
By 2018, industry turnover is expected to drop a further 5% to reach a value of £717 million. Although the drop is not very significant, local producers will continue to face fierce competition from foreign suppliers. In order to stimulate domestic demand an increasing number of advertising campaigns will be needed.
For more information on the UK carpet market, see the latest research: UK Carpet Market
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