2011 saw retail sales within the UK colour cosmetics market grow at a compound annual growth rate (CAGR) of 5%, to reach a market value of £1.6 billion by the end of the year.
The UK colour cosmetics market was one of the only segments that benefited in a positive way following the economic recession. High growth with the market can be attributed to the so-called "lipstick effect" in 2009, followed by the "foundation factor" in 2010. The market then continued to remain stable due to consumers continuing to want to look good and presentable, regardless of the economic climate.
Value growth within the UK colour cosmetics market was, however, slightly less that the estimated CAGR of 6%, as well as growth in 2009 and 2010. Consumers begun looking for more value for money, meaning manufacturers had to start providing the same, which lead to value growth slowing down.
Nail products registered the highest growth within the UK colour cosmetics market, experiencing a CAGR of 9% in 2011. Within the nail polish segment itself, mass nail polish registered a CAGR of 13%. This string market growth can be attributed to the fact that nail polish is something which has a very small unit price and consumers can afford to have more than one colour, while with products such as foundation and lipstick, consumers need to spend more and usually need to wait for more than two months for the product to be finished.
Boots UK Ltd remains the leading player within the UK colour cosmetics market, with a total market value share of 13%. Its dominance is predominantly down to its Boots No 7 brand, which has a value share of 10%. L'Oréal increased its share in 2011 to 11%, whereas, Rimmel, despite seeing actual sales value increase slightly, its share of the market fell slightly to 9%.
Through to 2016, the UK colour cosmetics market is expected to experience a constant value CAGR of 2%, to reach a market value of £1.8 billion. This strong market growth will be generated by segments such as eye shadow, mascara and nail polish, in which trends and fashions are fast moving and consumers make frequent purchases.
The products that are expected to perform the best over the coming years are mass nail polish and mass mascara, which are each expected to exhibit constant value CAGRs of 6% to 2016.
For more information on the UK colour cosmetics market, see the latest research: UK Colour Cosmetics Market
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