Companiesandmarkets.com

UK cooking appliances industry driven by increasing safety aspects

Press release   •   Apr 30, 2013 10:29 BST

The UK cooking appliances market returned to positive retail volume growth in 2012, increasing by 1%. Although by nature this category does not have a high replacement cycle, consumers were motivated to make new purchases by integrated cooking appliances and innovative cooking features introduced to many of the appliances.

Functions in ovens such as pyrolytic cleaning, quadruple-glazed door, child lock and auto shut-off increased the safety aspects and ease of using the appliances.

The cooking appliances sector, which comprises gas and electric cookers and hobs, as well as microwave ovens, is estimated to become the largest sector of the white goods market by 2015, as a result of the growing consumer interest in home cooking and concerns over healthy eating.

A major factor influencing the UK's cooking appliances market is the growth in consumer awareness concerning the environment. Pressures by consumers to lower the carbon footprint of goods, as well as spiralling energy costs, are fuelling the demand for more energy-efficient goods. In order to meet this demand, manufacturers have worked hard to develop more efficient appliances.

Due to busy life styles present in these challenging economic conditions, consumers have adopted very flexible eating habits. There was an increased presence and demand for ready meals, quick snacks and packaged ready food.

As a result of which, the usage of cooking appliances such as ovens, cookers and hobs increased. This has increased the wear and tear of the older appliances forcing consumers to replace with newer models which have specialised functions such as baking a cake, grilling a sausage and heating a pizza.

Freestanding cooker hoods continued to post the strongest growth in 2012, with a volume rise of 5%. Growth was largely driven by price promotions and by consumers buying more affordable cooker hoods.

Indesit Co UK continued to lead the UK's cooking appliances market in 2012. However, it lost two percentage points in retail volume share to hold 17% in 2012. This was largely due to increased activity from private label brands such IKEA as well as newer economy ranges from Beko and Candy.

For more information on the UK cooking appliances market, see the latest research: UK Cooking Appliances Market

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