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UK facial care market led by moisturisers with 59% of sales

Press Release   •   Jun 18, 2013 12:12 BST

The UK facial care market has been forecast to see revenues increase at a compound annual growth rate (CAGR) of 3.1% over the next five years, rising from $1,674.5 million in 2012, to reach revenues of $1,946.2 million by the end of 2017.

Key factors in market growth are the continued scientific and marketing innovation in the industry, the discovery of new active ingredients and molecules that go into today's new generation skin care products together with a more knowledgeable and informed consumer who now uses a wider range of skin care products and tools tailored to their skin, lifestyle and age.

Today, moisturisers account for 59% of all women's facial skincare sales. The anti-ageing or anti-wrinkle varieties are the most popular type, accounting for close to £2 in every £5 spent on women's moisturisers. Cleansers are the second biggest sector, with wipes - the country's most popular cleansing format - generating close to a fifth (18%) of all facial skincare sales.

Facial skincare remains a vital weapon in women's appearance improvement and maintenance armoury. Only a very tiny minority of women have had surgical treatments to improve their appearance, which leaves topical treatments, cosmetics and lifestyle adjustments the main tools available to women hoping to look their best from youth through to later life.

While mass-market skincare has the edge on prestige, higher-end products are gaining despite the gloomy economic environment. The entire category may be invigorated even further by the arrival of BB Creams (Blemish Balm Creams) which have enjoyed great success in Asia for several years and are now hitting shelves in the UK. The hybrid treatment-and-colour products could recruit new users to skincare, who will likely be attracted to their multi-functional positioning.

Today, just 2% of British women have had cosmetic surgery to improve their appearance, with the majority relying on facial skincare products to assist appearance. Over six in ten (61%) women aged over 65 use products to look better for their age, which underscores the notion that pride in a person's looks is not only the realm of the young.

For more information on the UK facial care market, see the latest research: UK Facial Care Market

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