The UK hair care industry experienced healthy current value growth of 5% in 2012, above the 3% inflation rate. The category benefited from the ongoing trend of UK consumers increasingly colouring, styling and generally taking care of their hair at home
This trend has been driven by tighter budgets but also the widening availability of higher quality and easy-to-use products. All in all, it has meant less time is required and a trip to the hairdresser is spared. As a result, salon hair care posted a further decline in 2012 in both volume and value terms.
Since the ancient Egyptians began using creams in their hair to moisturise it, overcoming the drying effects of the hot, desert climate, hair products have become part of everyday life.
From simple shampoos to complex styling products the hair care market remains buoyant and provides many consumers with a cheap way of altering their look.
Unsurprisingly shampoo remains the largest sector in hair care and with the trend for sleek and shiny hair looming large this will not change in the foreseeable future. From humble beginnings, shampoos now come with a wealth of claims and added extras.
In times past the shampoo also contained conditioning agents to make them two-in-one products with a large number of three-in-one products now on the market
In 2012, Procter & Gamble UK Ltd remained the leader in the UK hair care industry with a 24% value share and sales of £357 million, a 6% rise from 2011.
Its best performing brands are Head & Shoulders, Pantene, Clairol and Aussie, with the first three ranking among the top five UK brands and having a presence in several categories.
2012 saw new Head & Shoulders Apple Fresh, Head & Shoulders Itchy Scalp Care Formula and Pantene High Tech hit retail shelves.
The UK hair care market is expected to increase at a compound annual growth rate (CAGR) of close to 1% through 2017, with constant sales expected to exceed £1.5 billion.
For more information on the UK hair care market, see the latest research: UK Hair Care Market
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