The 10 largest publications within the UK newspaper publishing market sold a combined total of 13 million copies last year. This is a drop from the 22 million copies per day sold in 2000, with this decrease showing no sign of slowing.
Industry revenue has declined at a compound annual growth rate (CAGR) of 5.1% over the past five years. Between 2007 and 2009, the UK newspaper publishing market declined by 21%, with only the US suffering more since 2007, plummeting by 30%.
The UK newspaper publishing market is expected to generate revenue of £5.5 billion in 2012-13, a 5.7% decline on the previous year.
Market revenue is expected to average a decline of 2.7% per annum over the coming five years, totalling £4.8 billion in 2017-18.
The UK newspaper publishing market faces growing competition from other forms of media, particularly web-based outlets. Consumers are beginning to favour the real-time reporting capabilities of online news outlets, including social networking platforms such as Twitter.
Age is an important factor in newspaper readership - a trend which has been true for at least 20 years, explaining why some newspapers, such as the Daily Express and The Daily Telegraph, have lost so many readers during the period.
48.9% of teenagers aged between 16 and 19 buy a regional or local newspaper at least once a week, but once they reach the age of 20, buying falls. Penetration continues to fall up to the 35 to 44 age group, before it begins to rise again, reaching a peak of 61.3% among the over-65s.
Older consumers tend to be more loyal to their newspaper than younger consumers. Those aged 55 to 64 showed the highest tendency to buy a national newspaper every day (53.8%).
For all newspapers, the development of online content, reaching a wider audience and the increase of online advertising will have to be a priority for the upcoming years.
For more information on the UK newspaper publishing market, see the latest research: UK Newspaper Pubishing Market Report
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