Total sales within the UK potato market (excluding crisps and snacks) hit a retail value of £2.03 billion, with the fresh sector accounting for £1.1 billion.
Starchy roots saw another year of minimal growth as the main product - potatoes - again found it difficult to show any significant increase in size.
Potatoes remain popular in the UK, but when cooking at home, which an increasing number of people are doing more frequently, pasta and rice and other carbohydrates are increasingly used, and as such the growth of potatoes cannot keep pace with overall demographic trends.
On top of this, frozen potatoes benefited from consumers' desire to save money.
The frozen category continues to see strong growth with both frozen chips and frozen potato products performing well. Frozen is also seeing increased average price but not to the extent of the fresh category.
In the last year, both frozen chips and frozen potato products have benefited from increased household penetration and purchase frequency.
The growth rates for total spend in Tesco accelerated to 5.3% in the latest results for the year ending 20 January 2013. This increase is being driven by an 8.1% increase in average price. Both pre-packed and loose are seeing price increases of +8.3% and +7.2%, respectively.
When looking at the top-5 retailers, Morrisons is seeing the largest growth figures in terms of average price. The average price of fresh potatoes is currently 18.3% more than it was a year ago.
For more information on the UK potato market, see the latest research: UK Potato Market
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