UK Government

UK Trade & Investment (London): All Black legend encourages London to tackle trade opportunities in New Zealand

Press Release   •   Nov 08, 2010 11:39 GMT

UK Trade & Investment (UKTI), in partnership with New Zealand 2011 Business Club, held a seminar in central London on 2 November to highlight trade opportunities for British companies in New Zealand.

Substantial support was provided by All Black rugby legend Sean Fitzpatrick, who gave the background to the 2011 Business Club campaign. This is designed to connect companies with business and investment opportunities and with a business hosting programme in New Zealand during 2011, when the country hosts the Rugby World Cup, one of the world’s major sporting events.

UKTI London International Trade Advisor Sarah Todd commented:

“With the help of Sean Fitzpatrick and NZ 2011 Business Club, we are encouraging UK companies to take advantage of the business hosting opportunities on offer in the lead up to the Rugby World Cup.

“New Zealand is a vibrant, modern country with a stable economy and a strong reputation for innovation and ease of doing business. The country enjoys a long history of association with the UK, and British companies are highly regarded in the marketplace. New Zealand provides excellent opportunities for both new and experienced UK exporters’.

Through dedicated trade officers based at the British Consulate-General in Auckland, UKTI provides bespoke market research, market entry advice, and business introductions for UK companies, as well as highlighting key sector opportunities.

Photo Caption: Ben Smith (Out of Play), Sean Fitzpatrick (RWC 2011 Ambassador), Ian Cooper (PiRuk)

Notes to editors

1. UK Trade & Investment (UKTI) is the Government department that helps UK-based companies succeed in the global economy. We also help overseas companies bring their high quality investment to the UK’s economy – acknowledged as Europe’s best place from which to succeed in global business. UKTI offers expertise and contacts through its extensive network of specialists in the UK, and in British embassies and other diplomatic offices around the world. We provide companies with the tools they require to be competitive on the world stage.

For more information on UKTI, visit or telephone +44 (0)20 7215 8000. For latest press releases, visit the online newsroom at can also keep in touch with developments at UKTI through

2. UKTI’s London regional team is dedicated to increasing the competitiveness of SMEs in the capital through international sales development. A team of International Trade Advisers, part-financed by the European Union, delivers tailored help to businesses who are either exporting for the first time or looking to enter new markets.

The team can be reached at: 020 7234 3000;

Project part-financed by the European Union

Issued on behalf of UK Trade & Investment by COI News & PR

Contact Simon Holder on 020 7261 8342 or e-mail


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