UK weight management market led by Unilever with a 26% value share

Press Release   •   Aug 30, 2013 12:26 BST

The UK weight management market continued to experience a slight decline in 2012, recording total value sales of £126 million.

The credibility of the category amongst consumers remained low following the health problems users experienced with GlaxoSmithKline's diet pill Alli. Generally speaking, the category suffers from a credibility problem because of the general consumer perception of the limited efficacy of weight management products

While marginal weight loss can be attained through personal efforts, weight and obesity problems require the intervention of weight management products and services.

This market is driven by the growing demand for weight management services, the increasing incidence of child obesity, the increasing popularity of organic and healthy food, and the rising health and fitness consciousness amongst women.

Recent figures have shown the top five ways Brits choose to manage weight are exercising more (60%); eating small portions (55%); cutting back on fatty foods (53%); cutting back on sugary foods and drink (54%); and cutting back on desserts (46%). Meanwhile, just three in ten (30%) Brits opt for more diet foods to try to lose weight.

Unilever Foods UK led the UK weight management market in 2012. Thanks to its brand Slim Fast, Unilever held a 26% share of value sales in 2012, and continued to benefit from consumers' shift away from obesity pills.

The brand, which was purchased by Unilever in 2000, celebrated its 35th year of presence in the market in 2012.

On the brand's website it is possible to access a personalised slimming plan which encourages consumers to use Slim Fast products in combination with a healthy diet.

The UK weight management market has been forecast to decline over the next five years, with a negative compound annual growth rate (CAGR) of 1% in constant value terms to reach £117 million in 2017.

The performance of the category overall will be dragged down by the decline of OTC obesity, which is expected to see a negative CAGR of 15%.

For more information on the UK weight management market, see the latest research: UK Weight Management Market

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