Jarden Corp continued to lead the United Kingdom air treatment products market with a retail volume share of 16%. The company's popular brand, Bionaire, holds strong share across the whole category. Bionaire has a unique brand identify of offering clean technology and an energy efficient air treatment products provider in the UK. The brand is a popular choice in cooling fans, humidifiers, and air purifiers. The company also benefited from its links with Allergy UK, a charity organisation that promotes allergen avoidance. All Bionaire air purifiers notably carry Allergy UK's Seal of Approval.
Air treatment products is largely weather dependent and often a distress purchase. With the UK being one of the colder countries in Western Europe, temperatures generally do not tend to reach above an average 25 degrees centigrade during summer. Consumers in the UK thus optimised the air cooling/treatment approach through opting for value products in 2012. Air treatment products continued to post a healthy volume growth of 2% in 2012, as a result of increased purchase of cheaper value products such as cooling fans.
Air treatment products in the UK is expected to report a retail volume CAGR of 2% during the forecast period. The volume growth will continue to stem from cooling fans and other combination two-in-one air treatment products. Air treatment products will continue to depend on the weather predictions and the economic conditions over the forecast period. With no expectations of economic revival or household incomes, consumers will continue to look for cheaper alternatives.
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